Translator: _Min_ Editor: Yukira_
Whenever Lingyu Technology’s na cropped up, most mobile gas fanatics would automatically think of gas with unique designs and outstanding gaplay, such as ‘I am ATM’ and ‘Dota History’.
Inside the Lingyu Technology building in Wanghai City, Ling Zhongtian was sitting in front of the office table with a dark face as he silently looked at the information on his table. The manager responsible for mobile ga developnt, Qian Haiming, had his head lowered while sweating profusely and waiting for the boss’ reprimand.
After a long while, Ling Zhongtian finally spoke.
“In one month, ‘Dota History’s’ ACU dropped by 10% and KPI indices decreased by 17%…This is the goose that lays a golden egg you’re telling about? And what about ‘I am ATM’? What’s your team doing for the past month?” His voice was trembling due to rage.
ACU referred to the average concurrent users, while KPI referred to key performance indicators. The first was related to the sustainability of the ga, while the latter was related to the ga’s profitability. At this mont, however, in front of him was a report that showed the stats of their two most profitable mobile gas were in great decline.
[It was still fu*king okay last month!]
BANG! Ling Zhongtian threw the docunt in his hands on the table with great force, his lungs were on the verge of exploding due to anger.
The scolded Qian Haiming had a face of being greatly wronged. It was really not his fault.
Swallowing, he tried to organize his sentence in his head before explaining quietly to his boss, “Boss, this really cannot be blad on us.”
Taking a deep breath, Ling Zhongtian picked up the cup on the table to take a sip of tea, and gradually cald the anger in his chest.
“It’s that ‘New Era’, right?”
“Mhmm.” Qian Haiming felt secretly relieved that the boss understood the situation, but the atmosphere remained tense as ever.
These two gas of the company were very profitable, and ‘Dota History’ had a record of a staggering cash flow of 200 million per month. Although the result was sowhat watered down, it was not far off from the truth.
The issue had to do with ‘Dota History’, despite running for over a year, had nothing new to offer. Unlike PC gas, mobile gas’ real-ti interactive capability was already very limited; thus, it was destined to severely limit the player’s likelihood to stick to the ga through social interaction. It could be said that when mobile ga players quit the ga, the reluctance to part with the ga would be mainly due to the equipnt and diamonds and not because of their good friends in the ga.
After last year’s success, the active users of ‘Dota History’ had been gradually decreasing. However, Qian Haiming had still a bit of skill, as he led the entire project team to devise nurous unique events which allow the KPI to barely hit the mark.
But who would have thought that a highly competitive ga would take the market by storm and took a huge piece of the pie away?
Ling Zhongtian fell into a deep contemplation while looking at the report on the table.
As the president of a corporation, he obviously would not be clueless about the existence of the most promising mobile ga in the market.
The ga’s massive content made it difficult for players to get bored due to repetitive gaplay.
It also offered real-ti interaction comparable to that of PC gas which ant that when players play the ga, it really felt like an online ga rather than playing just with a single list of friends.
And more importantly, how co it didn’t consu a lot of data?
Ling Zhongtian was so jealous that he wanted to spew forth profanity, or perhaps he had already cursed in his mind.
The three points above were the major limitations of today’s mobile ga developnt. All major ga developers that wanted their share of the market were racking their brains to co up with the best possible solutions to overco these three major hurdles.
Too much ga content? If users saw a ga with a few gigabytes, they would be too lazy to download it. High hardware specs? This would cause lag and make the phone hot. High data usage? This might make telecom companies happy, but this would definitely enrage the users; thus, the ga would naturally be unable to survive.
How to use software packers to include more ga contents that most of the mobile phones would be able to run, and would not consu too much data. This has always been a great source of concern in the industry.
Fortunately, ca a software which realized the inspiration of many programrs.
It was Future 1.0.
By simplifying the algorithm, the performance of mobile phones was increased by three tis, and energy consumption was reduced twice as much. This would undoubtedly enable them to recapture the ideas that had been cut off before.
Ling Zhongtian was indeed a man with foresight. When he saw the download record of Future 1.0 continually being refreshed, he imdiately issued instructions to Qian Haiming to gather people from project developnt team to develop high specs “large-scale mobile ga”.
The idea was undoubtedly insane.
At present, there was not a single mobile ga that could et the standard of the so-called “large-scale mobile ga” in the market despite every developers’ bluff and bluster. To deploy a large amount of technical resource to venture into an entirely unknown market was unquestionably a huge gamble.
The reason for making such decision was because he was able to foresee the change in the future of the developnt of mobile gas.
Given how Future 1.0 had turned out, the future would have high-quality gas with high resolution and rich, diverse ga contents that could compete with PC gas to fill the gaps in the current market. PC and console gas would continually be pushed out of the market, and the mobile ga industry would only going to get bigger. The only thing he needed to consider was how to gain the upper hand and acquire a bigger slice of this pie.
However, his ambition was already deflated before it was realized.
Turned out that Future 1.0 had a far greater ambition.
Before they gained a foothold in the market, they quickly launched an independent ga and ventured into the mobile ga market.
‘New Era’?
In the beginning, Ling Zhongtian had not given their promotion of: “open ga world”, “sandbox ga map”, “the strongest freedom in history” much thought yet…
Who didn’t know how to brag? Which developers did not vaunt their own ga? Not just the players, even their own marketing staff didn’t believe in the marketing.
But when the ga went online, Ling Zhongtian’s expression instantly turned green with envy.
He heard a lot of empty promises before, but it was his first ti seeing all the promises got fulfilled.
Its unbelievable ga quality set a whole new record in terms of gaplay. With the support of the Future 1.0’s user base, ‘New Era’ took the market by storm with no less than the impact that Future 1.0 produced and once again beco a hot topic of the dia. Future 1.0 made headlines again.
Without a doubt, ‘New Era’ had seized the initiative and took the lead in this market, which he had such high hopes for.
“How are things going on your end?” Ling Zhongtian no longer reprimanded Qian Haiming, and instead asked about the “large-scale mobile ga” that was currently under developnt.
Hearing this, Qian Haiming looked inconceivably bitter.
“It is almost developed and currently in alpha phase, but compared to ‘New Era’…”
As the project manager, no one knew better than him the product his own team was developing.
If the quality was almost comparable, he would at least try to boost his own project by a bit to let the boss see they really tried and achieved so results, however, after personally playing ‘New Era’ for a few hours…
Mhmm, he went on playing for a while, and it was undoubtedly fun that he couldn’t help but expand the warehouse.
They had completely lost.
“INo hard, just do everything you can to utilize your ability and creativity. Try a bit harder in the operations,” Ling Zhongtian advised exhaustedly as he rubbed his temples.
“Yes, boss.” Qian Haiming nodded and quickly left the office.
Elbows on the table, Ling Zhongtian stared at the report blankly.
He’s already 50 years old, and regardless how tough his body was, his temple already had a white streak on it. After being in business for so many years and starting with only a handful people in a 10-sqm studio to gradually becoming the industry leader in the mobile ga developnt, it was his first ti experiencing such troubleso issue.
What made it troubleso was not the ga itself, rather the chain reactions that ca with it.
The mobile ga industry was huge, too big to imagine, so no matter how voracious the appetite of the Future Technology was, it would be impossible to completely dominate the industry. In most users’ phone, it would be impossible not to have more than one ga. Thus, even if they lost the “large-scale” ga market, Lingyu Technology still maintained a strong market share within the industry.
However, with the ergence of this large-scale mobile ga, users’ spending habits would undoubtedly have a huge impact. Lingyu Technology’s continuous profit decline during this period was a clear indicator of this problem.
Similar to the analogy that if you have an excellent ga on your phone, would you still pay for a ga like Tetris? Even if you did, it probably wouldn’t be much.
The mobile industry had been divided for the longest ti where everyone had similar gas comparable to one other, and not one company had been able to monopolize the market.
However, that was before that ga was launched.
‘New Era’ quickly gathered all players who were already bored with monotonous mobile gas in the market. It revolutionized the perspective of users about the mobile gas having “monotonous content” and “poor real-ti interactive capability”.
[Since the inception of this ga, their days began to beco difficult. and from the looks of it, it’s not only Lingyu Technology’s that got the short end of the stick…] while Ling Zhongtian mulled this over, he lightly tapping on the table with his finger.
[Perhaps it’s high ti to give this “rookie” a lecture?]
While thinking of this, Ling Zhongtian grimaced. He picked up the phone and called his old rival.
“Hello, Wang Zong. Haha, how have you been?”
“Ok, enough chitchat. It’s been a tough day for everyone. Don’t you think we should do sothing…”
Shifting the public opinion, providing funds for developnt of hacks, exploiting ‘New Era’s’ vulnerabilities, hiring hackers to attack the server…
There were still many things they could do to preserve their interests.
Just be careful not to get caught in the act.
Ling Zhongtian hung up the phone, his mouth curved in a sneer.
[Regardless how powerful Future Technology is, how would they be able to ward off attacks from all sides?]
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