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Chapter 54

As the latest release from Nebula Gas, or rather, as the latest release of the infamous Chen Xu, there were many who were keeping tabs on it.

And these people weren’t just gars; nurous ga designers, and gaming dia outlets were included.

After all, the na of Chen Xu is now a recognisable brand, a publicly acknowledged award winner.

‘To the Moon’ touched the hearts of many and grew the fanbase by a wide margin, so the anticipation of his next release was sizable, to say the least.

But perhaps the most enthusiastic group of people were the horror ga fans. Speculation and discussion of ‘Outlast’ had made waves in their community.

And now that the release had co, the forums were lit up with posts about the new ga.

[ Good lord! Today I stumbled across a newly launched horror ga. Scared the pants off ! I thought I was just adding a cheap, typical ga to my collection, but damn, this is the first ti I took a break out of fear *sweat emoji* ]

[ I know, you’re talking about ‘Outlast’ right? I still can’t believe it’s made by the sa guy who made ‘To the Moon’. This ga is terrifying! The early jumpscares weren’t too impressive, but it was all a false sense of security! ]

[ Saaaaa, brother, sa. It’s actually so scary. When I hid in the locker and prayed for the monsters to not find , I knew I was playing a good ga. ]

[ I could handle the jumpscares, I’m used to jumpscares, but the night vision mode parts really got to . I’ve never been more creeped out in a ga. ]

Those who had experienced the ga were actively discussing various aspects of ‘Outlast’. Their conversations and threads attracted the attention of players who had no clue about the ga.

While ntioning ‘Undertale’ and ‘To the Moon’ will draw attention and interest for gars who are in tune with the indie gaming landscape, the wider mainstream was still unfamiliar with Chen Xu and Nebula Gas as a whole.

This is why marketing budgets never seem to stop increasing for major gaming companies.

Most gars are pretty passive with the gas they play. Unless sothing strikes a chord with them, they rarely bother with rembering the nas of the studios and ga designers.

With nurous threads and posts popping up, ‘Outlast’ ca to draw in many people who previously weren’t interested or aware of Chen Xu.

[ A new horror ga with such good reviews, huh? ]

[ Are you speaking facts or is this just hype? C’mon, it’s just a horror ga.]

[ Lmao, fine, go try it yourself then. It’s available on the official platform, and if you get it on the Nebula platform, there’s a bit of a discount. ]

[ OJBK, i’ll fuckin do it! ]

( OJBK = slang for “fine, whatever” )

[ I’ll try it too, yall are just a bunch of cowards. ]

[ I look forward to your reactions. Don’t keep

waiting hehehe. ]

[ Yep, we’ll get back to you after beating this cheap ga. ]

Those bold words were soon put to the test, and a follow up was posted within two hours.

Their earlier bravado had vanished, their dismissive tones hushed.

Their comnts were drenched by their current state of mind.

[ WTF I nearly died of fright! Who approved of this ga? ]

[ I’m actually feeling dizzy. The basent part with the generators almost broke

down. It’s so dark, I’m out of batteries, there’s a guy chasing … ]

[ Damn near wet myself, shouldn’t have had that much coffee before playing XD. ]

[ You know, now I’m curious. What did the ga designer go through to make sothing like this? Scratch that, what did the company go through to make this? ]

[ This is already 100% the best horror ga of the year, maybe even of the last few years. ]

[

1 ]

[ I recomnded this ga to my cousin who is staying over. He’s trying it tonight. I’ve ordered the popcorn. ]

[ Brothers! Good things are ant to be shared! ]

[ Great minds think alike, brother! I’ve made posts and recomndations in several other forums and threads. The good word must be spread. ]

[ Sa here, we should help bump each others threads for more visibility. ]

[ Dang it, you went ahead of ! Not fair! ]

As the first wave of horror ga fans were undergoing the ‘Outlast’ hazing experience, many who couldn’t bring themselves to continue the ga gathered in the forums instead to spread the word.

Of course, they weren’t sharing out of the goodness of their hearts. Their thoughts were simple: I suffered, so others must suffer too.

Muddled into the fray were agents of Chen Xu, planting the seeds and fanning the flas.

They were the excited staff mbers of Nebula gas, watching with glee as more hapless souls delivered themselves into the maw that was ‘Outlast’… Who knew watching people get genuinely scared would be so addictive.

This is not to ntion the promotional teams Chen Xu hired to stir up posts and discussions. Though employing such a thod would require the product to actually deliver on the hype it was creating.

And did ‘Outlast’ deliver on its promises?

The answer spoke for itself.

So it was that a wave of free marketing swept the gaming forums. The first batch of players began recomnding ‘Outlast’ passionately to their friends, family, and even strangers.

How could such a great ga only be terrifying for themselves? They had to make sure other players felt the “love” of this ga too!

[ Highly recomnd a new horror ga called ‘Outlast’. I gifted it to my school rival, and it worked wonders — he couldn’t sleep well after playing it and now his scores are below mine! ]

[ Bought it for my kids who won’t shut up, now the house is filled with peace and quiet. ]

[ Other gas cost you money; this one also costs money, and your sanity! Buy now! ]

[ Bought in the morning, played at noon, dead by evening! 10/10 ]

[ If you’re a wuss, definitely stay away from this ga, it’s strong stuff, too much for you, wuss. ]

[ Recruiting people to sit near

and hold my hand while I attempt to finish the ga. I have snacks and drinks. ]

The posts in the forums were generally split into two categories: s, and people trying to trick other people into playing the ga.

And the psychological effect was sowhat working.

Could this ‘Outlast’ really be that scary? Could it really cause such a strange turn of events? Is this so kind of multilevel marketing ploy? How curious, I might try it out too.

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