Chapter 406: Davido’s regret 2 ?
Two weeks after the release, the numbers stopped following the pattern everyone had accepted in the first few days.
At the beginning, the album had entered the market the way big projects usually did. Strong opening. Fast pull on the collaboration. Controlled movent across the rest of the tracks. The numbers had looked healthy, and the team had leaned into it, pushing harder where they needed to. It had not looked like a failure. It had looked like sothing that just needed ti to spread.
Now the data was showing sothing else entirely.
Inside Davido’s space, the room was quieter than it had been during the release window. The early noise had faded into sothing more focused. The screens were still open, dashboards still running, but the energy had changed. People were no longer reacting to every update. They were studying patterns, comparing tilines, looking at what had already happened and what was now changing.
One of the analysts stood near the main screen, scrolling through a detailed report that had just co in. He paused, zood in on a section, then adjusted the view so it could be seen clearly.
"The last two days," he said, keeping his tone steady, "have outperford the first five days across multiple tracks."
That statent shifted the attention in the room.
Davido leaned forward, his focus locking onto the screen. He didn’t interrupt. He waited for the breakdown.
The analyst continued, pointing at the graph. "This is week one. You can see the growth here. It’s steady, but most of it is supported. Paid push. External traffic. Playlist placent. Now look at this."
He tapped the next section.
"This is week two. The growth rate is higher, and it’s not coming from the sa sources. Organic search is up. Direct plays are up. Retention is higher across multiple tracks, not just one."
Another mber of the team stepped closer. "So the album is picking up on its own now?"
"Yes," the analyst replied. "That’s exactly what it looks like."
Davido didn’t move imdiately. His eyes stayed on the comparison.
"And track three?"
The analyst didn’t hesitate. "Still leading. Still far ahead. That hasn’t changed."
That part was expected. The collaboration had carried attention from the start, and it had not slowed down. What had changed was everything around it.
The rest of the album was now behaving differently.
Not being dragged or being forced.
Actually growing naturally without internal push.
Davido leaned back slowly, processing it. His fingers rested against his phone, tapping lightly without him noticing.
"So this is the real curve."
Nobody rushed to answer.
But the silence confird it.
One of the producers spoke after a few seconds, his voice lower. "If it started like this from day one, the total would be different."
Davido nodded once.
He understood the implication without needing it spelled out. The album had not failed. It had been mistid. The first week had not been the true reflection of its potential. It had been pushed into the wrong window, and the montum had been split before it could fully form.
Now, two weeks later, it was correcting itself.
Late.
But clearly.
Davido stood up from his seat and walked closer to the screen. He studied the numbers again, not quickly, not scanning, but actually reading them.
Week one.
Week two.
Growth rate.
Source of streams.
Retention.
He exhaled slowly.
"We forced the first week."
No one denied it.
They had paid for visibility. They had organized streams. They had pushed the album aggressively to keep it moving. It had worked on the surface, but now the difference between forced movent and organic growth was sitting right in front of them.
One of the team mbers spoke, trying to steady the situation. "It’s still doing well. The numbers are not bad."
Davido nodded.
"I know."
But his tone had changed.
Because now it was no longer about whether the album was doing well.
It was about how much better it should have done.
He turned slightly, looking at the rest of the team.
"If we had just waited..."
He didn’t complete the sentence imdiately.
Then he did.
"It would have entered stronger. The spread would have be imdiate. The other tracks would have picked up faster. Everything would have aligned."
No one argued.
Because the data on the screen had already said it.
And that realization stayed in the room longer than any number.
***
Across the city, Dayo did not need a room full of analysts to understand what had happened.
He had already seen the shift.
The mont the second week started behaving differently, he had noticed it. The growth pattern had changed, and it matched exactly what he had expected from the beginning.
Sharon stood beside him, holding her phone out, showing him the sa comparison.
"The numbers are higher now than last week," she said.
Dayo nodded.
"Yes."
She scrolled slightly, looking at the breakdown again. "And it’s not coming from the sa sources."
"I know."
She lowered the phone a bit, looking at him. "So if they had waited..."
Dayo cut in calmly.
"It would have been bigger."
There was no emotion in his voice. No satisfaction. Just a simple conclusion.
Sharon folded her arms, thinking about it.
"That ans they damaged their own rollout."
"And the collaboration," Dayo added.
That was the part people would not say out loud.
The track had still perford.
Very well.
But it had not reached the level it could have reached.
Because it had been placed in the wrong window.
Sharon shook her head slightly. "He won’t take that well."
Dayo leaned back in his chair.
"He already knows."
He picked up his phone, checked one platform, then another. The numbers were still climbing. The video was still pulling attention. The song was still leading everything else by a wide margin.
Nothing about the outco surprised him.
What mattered to him had already happened.
The confirmation.
***
Shina sat alone in his space that he rented after being paid by Davido, his phone lighting up every few seconds.
He had stopped trying to keep up with everything.
ssages stacked on top of each other. Missed calls. New contacts saved without nas he recognized.
He opened one ssage.
"Bro, we need you for a campaign video. Budget is not a problem."
Another one.
"I saw your work on that project. Can you handle a full rollout for an artist?"
Another.
"We want to interview you. Let us know your availability."
He leaned back slowly, staring at the screen.
"This is crazy."
He picked up a call this ti.
"Hello?"
The voice on the other end was direct.
"I won’t waste your ti. We saw your video. We want that quality. When are you free?"
Shina paused for a second before answering.
"I... I’m available. We can talk."
The call continued, but his attention kept shifting back to the flood of ssages coming in.
Different industries.
Different people.
All pointing to one thing.
His work.
He dropped the phone on the table for a mont, rubbing his face.
"I’ve never seen this kind of thing before."
But he was smiling.
Because this was what he had been waiting for.
Not slowly.
Not over years.
All at once.
He picked up the phone again, going through the ssages one by one, replying where he could, saving contacts, setting aside the ones he needed to co back to.
"This changes everything."
And for him, it really did.
****
anwhile thousands of kiloters away in his office, Michael sat in silence as Clara handed him the updated report.
He didn’t rush.
He scrolled through it slowly, reading each section, comparing the first week to the second week.
Then he stopped.
Read it again.
And leaned back.
"So it corrected."
Clara nodded. "Yes."
Michael placed the tablet on the table and tapped his fingers against it lightly.
"The growth rate increased in the second week."
"Yes."
"And the spread is wider now."
"Yes."
He nodded once.
"That ans the original timing was right."
Clara didn’t interrupt.
Michael continued.
"If they had followed that timing, the album would have entered stronger. The organic spread would have started earlier. The total numbers would be higher across the board."
He leaned forward slightly, his eyes focused now.
"But they didn’t."
Clara spoke carefully. "So the disruption worked?"
Michael’s expression didn’t change.
"Yes."
But that wasn’t the part that interested him the most.
He picked up the tablet again, looking at the numbers for the collaboration.
Still far ahead.
Still leading everything.
But now surrounded by an album that was finally behaving the way it should have behaved from the start.
He set the tablet down again.
"He predicted this."
That was the real conclusion.
Not the disruption.
Not the outco.
The accuracy.
Michael leaned back, his gaze steady.
"You don’t get this level of precision by guessing."
Clara remained quiet.
Michael’s voice dropped slightly, more focused now.
"We’ve tested it twice. The result aligns both tis."
That was enough for him.
The doubt was gone.
And once doubt was gone, the next step beca obvious.
"Set the eting," he said.
Clara nodded. "It’s already in motion."
Michael gave a small nod in return.
"Good."
He leaned back fully, his attention already moving ahead of the current situation.
Because for him, this was no longer about one album.
It was about control.
And now he knew exactly where to look.
A/N: I am back not leaving thansk for your support this few days
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