Chapter 175: PR stun
The mont Clara left Michael’s office, the pressure inside MM Records shifted like a storm rolling in. She walked straight to the PR departnt with shaky hands, clutching her tablet and trying to steady her breathing. Michael had been angry before, but what she just saw... that was different. That was dangerous.
She pushed the PR door open without knocking.
Every head turned.
"Everybody stop what you’re doing," she said, her voice tight.
The manager of PR, Louis, blinked behind his square reading glasses.
"What’s happening?"
Clara didn’t waste ti.
"Boss wants everything on Dayo started now. No waiting. No processing. No ’we’re finalizing it.’ Start dragging him imdiately."
Louis frowned. "We already told him the strategy is—"
"Louis," Clara cut in sharply, "I’m not repeating myself. If you don’t start now, he will co here himself. And you know how he gets."
The room fell absolutely silent.
Louis swallowed whatever excuse he wanted to give.
"...Alright, team. You heard her. Open all docs. Pull out every template. Let’s start."
Chairs rolled. Keyboards clicked. Screens lit up.
Within seconds, the sar machine was awake.
Clara stepped back, watching the madness unfold.
God help Dayo, she thought quietly, because the world is about to get ugly.
---
MM Records’ PR team went into full attack mode.
The label had been around for more than thirty years — a standing giant in the industry — and this was where Michael pushed all his agendas. When MM wanted to bury soone, they buried them properly.
Louis clapped his hands once.
"Alright, you heard Clara. We’re working tonight. Let’s get started. Marvel, open Template One. Drug allegation format. Now."
Within minutes, the first fake article was ready.
---
Fake Article #1 – "SportsDailyCheck" (Fake Outlet)
SHOCKING DISCOVERY: Anonymous Insider Claims Jason Dayo Might Be Under Investigation
An unnad official within the Olympic swim committee reportedly raised concerns after Jason Dayo’s surprising 20.87 performance.
Sources suggest "irregularities" in his sample, prompting further review.
> "These sudden improvents don’t happen naturally," the insider claid.
Louis nodded.
"Push that. Next. Make it fast and make it real. No loopholes."
---
Fake Article #2 – "OlympicWatch24 News" (Fake Page)
Performance-Enhancing Drug Claims Rise After Dayo’s Suspicious 20.87 Swim
Analysts question whether Dayo’s stamina and speed were "enhanced."
One coach, who requested anonymity, stated:
> "You don’t jump a full second in two months without help."
---
Fake Article #3 – "VerifySports dia" (Fake Verified-Style Blog)
Leaked Screenshot Suggests Dayo’s Team Might Be Hiding Sothing
A blurry screenshot "leaked" online showed a chat labeled "JD Support Backup," with ssages saying:
> "Delete everything before test."
"Make sure the sample is clean."
Everything was fabricated.
---
Fake Images Flood the Internet
AI edits that looked questionably real:
?? an edited picture of Dayo holding a steroid vial
?? a fake photo showing a locker tagged "JD" beside syringes
?? a photoshopped dical report showing "abnormal testosterone levels"
?? AI-generated footage of Dayo "running from a testing center"
Louis reviewed them and smirked.
"Good. Push all of them."
---
Troll Bots Activated
Another PR subgroup logged into dozens of burner accounts.
They posted things like:
"BREAKING: Dayo failed his first test. Retest pending."
"He’s being investigated. Bookmark this tweet."
"Dayo fans better hide. Embarrassnt loading."
Hundreds, then thousands, then tens of thousands of comnts rolled in.
All orchestrated.
All paid for.
This wasn’t a small sar attempt.
This was a $7 million coordinated attack, funded by Michael — and it was still cooking.
He was going all out to bury Dayo.
The fake articles were pushed out, and trolls — both paid and naturally hateful — did the rest.
The internet flipped overnight.
Cheers turned into suspicion.
Admiration turned into panic.
---
Comnt Chaos Begins
X/Twitter – Trending: #DayoCheated #Fake20Point87
@SportsTalker77
"I KNEW IT. Nobody swims like that naturally."
@evansupportgroup
"Justice for Evan. That spot was his. Doping ruins sports."
@alexfansonly
"Alex trained for years. Dayo trained for months. Make it make sense."
@swimtruthblog
"Stop defending a cheater. This is serious."
---
Instagram Comnts Under NBC Post
"20.87 my foot."
"He should be banned."
"Sothing is off."
"Dayo is a fraud."
"No wonder he kept disappearing."
---
Reddit Threads Pop Up Instantly
r/SwimLeaks
"Evidence Dayo’s camp is deleting files."
(all fake screenshots)
r/TruthSports
"Unofficial sources say Dayo is under review."
---
Facebook Mom Groups Join In Too
"I don’t let my kids watch cheaters."
"He should apologize to Evan and Alex."
"This generation no longer respects honesty."
---
BACK TO THE PR ROOM
Louis leaned back, watching fake articles go viral in real-ti.
"We’re trending on seven platforms already," he said proudly.
"Boss will be pleased."
Clara didn’t smile. She felt her stomach twist.
But she couldn’t show weakness.
"Good," she said quietly. "Keep going."
---
AT MICHAEL’S OFFICE
Michael leaned back on his leather chair, scrolling through the chaos he created.
Finally... the narrative was shifting.
He dialed a number.
"Are you seeing the internet?" he asked.
"Yes," the voice replied. "It’s everywhere."
"Good. Make sure it spreads globally. I want him drowning."
The woman on the other end chuckled.
"That won’t be hard."
Michael ended the call, exhaled, and leaned back.
"This is just the beginning."
He didn’t ntion to anyone — not even that caller — what he found about Dayo being a billionaire.
He had his reasons.
---
The internet was literally on fire.
Imagine spending more than five million dollars just to defa soone — money many wouldn’t see in their entire lifeti — and that was what Michael poured into burying Dayo.
By evening:
?? YouTube was full of "Dayo EXPOSED!" videos
?? TikTok had fake breakdowns and "expert analysis"
?? "Drug specialists" on Instagram gave fake interviews
?? Swim forums called him "the biggest fraud since 2008"
?? International blogs reposted the lies
?? Trending pages recycled the sa fake story
In under three hours, Dayo went from:
Hero → Suspect.
Millions saw it.
Millions believed it.
The sar campaign worked.
And the internet was on fire.
The narrative was changing — and it was changing fast.
With a whole lot of people believing it and charging towards Dayo’s page but Dayo’s fans remained calm not believing what they saw.
After all it wasn’t the first this was happening.
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