Chapter 982: Chapter 600: Yiyi’s Coming-of-Age Ceremony (Part 3)
Cheng Zhu took two cans of ice-cold coke from the fridge and handed one to him.
Sitting down on the sofa, he said directly: “I think our Ele can introduce a new subsidy model.”
“Huh? But we just rolled out the Foodie Beans model not long ago, and now you’re suggesting another one? Isn’t that going to be too complicated?” Zhang Xuhao was puzzled.
Cheng Zhu looked at him and said, “We’re still burning money, right?”
“Yeah.”
“Besides exchanging Foodie Beans for vouchers, there are still many free vouchers available, right?”
“Yeah.”
“My suggestion is, don’t make them free. Make custors spend money to buy money.”
“What do you an, spend money to buy money?” Zhang Xuhao was taken aback, but quickly sensed there was a strategy in this.
Cheng Zhu was racing against ti, not letting himself think too much, and directly provided the answer: “For instance, introduce a chanism where I can spend 8 bucks to buy four vouchers worth 6 bucks each.”
“It feels like I spent 8 bucks but got 24 bucks in return, right?”
“Right.” Zhang Xuhao nodded.
“However, these four vouchers can only be used one at a ti.” Cheng Zhu looked at him and continued.
At this point, Zhang Xuhao’s not-so-large eyes brightened up a bit more.
He had already grasped at least half of the concept.
He imdiately spoke: “The example you gave is very good, in fact, I think these numbers are particularly fitting. Spend 8 bucks, buy four vouchers worth 6 bucks each.”
“This way, for the first order, the custor actually spends an extra 2 bucks!”
“But as long as he continues to use Ele for the next order, he starts to profit!”
“Moreover, his first order must incur a loss.”
“Only then will he truly feel like he spent money to buy a voucher.” Zhang Xuhao spoke more excitedly, and his eyes grew ever brighter.
“Exactly.” Cheng Zhu nodded.
This isn’t actually such a novel thod; many malls love using this tactic.
After you buy sothing, they give you a discount voucher, but these vouchers can only be used on the next purchase, stimulating consumption.
On Ele’s side, it can’t be done this way; the first order must be able to directly offset.
Because everyone’s still in the money-burning war, custors can’t be asked to spend an extra 8 bucks on the first order, which would be annoying and set too high a threshold.
The idea is for you to spend 8 bucks but instantly offset 6 bucks, essentially only spending 2 bucks.
Two bucks is, in fact, a very subtle number.
This thod is quite similar to the function of Foodie Beans, essentially increasing user stickiness and usage frequency.
It’s beneficial to stabilize the current loyal users.
The comrcial tactic is an old trick, with only a slight innovation or maybe not even innovation, just applied very flexibly.
Still, that’s actually enough.
Because this set of combination punches is perfect for the current battle condition!
ituan: Co on, co on, place an order here.
User: No, no, I still have unused vouchers on Ele, and I spent money to buy them!
The two sat and chatted in the office for over half an hour.
Cheng Zhu also suggested: “Actually, we can offer so rchant voucher functionalities.”
“For example, if my Youu Tea wants to sell a few more orders on Ele, it can provide rchant vouchers to old custors, which can be deducted for one or two bucks next ti they purchase.”
“These costs can be borne by the rchants themselves.”
“Because internal competition between rchants is gradually becoming fierce now.”
“Everyone sees potential in the takeaway platform, believing it will inevitably surpass dine-in in the future.”
“Money from other people’s pockets can also be burned; don’t just burn our own, right!” Cheng Zhu said.
“Yes, yes, yes!” Zhang Xuhao began happily slapping his thigh.
After finishing the discussion, Cheng Zhu left to busy himself, leaving Zhang Xuhao alone in the office.
Haozi didn’t feel bored because he imdiately called soone from the company and then held a video conference, working efficiently.
At six o’clock, Cheng Zhu and Zhang Xuhao went out to eat.
After dinner, he called driver Little Wang.
“Hey, Little Wang, is everything I asked you to arrange ready?”
“Mr. Cheng, everything is ready. The fireworks are set up on the lawn of the inn, and as per your instruction, the ones we bought are the most expensive, largest, and most splendid.” Little Wang replied.
“Great.” Cheng Zhu hung up the phone.
To him, he knew Yiyi’s preferences too well.
In his previous life, his strategy progress for her was a hundred percent, and the developnt even absurdly high.
Now, he is Reborn, and she’s an underage, which makes it even easier.
“Taking a girl to watch fireworks is actually a pretty cliched move, not much creativity.” Cheng Zhu was sure of this.
Therefore, in his previous life, during the ambiguous phase and “honeymoon phase” with Yiyi, he never considered taking her to watch fireworks, thinking it uninteresting.
Until New Year, since there was a need for the festive atmosphere, they lit fireworks once.
That night, Yiyi’s reaction was huge.
He could feel that she was really, really, really happy.
Facing this, Cheng Zhu was still sowhat puzzled.
“Do you really like fireworks that much?” he asked.
“Yes, I really, really, really like fireworks!” Innocent Little White Flower answered.
“Why?” Cheng Zhu was curious.
“Because fireworks are so fleeting.” Yiyi replied, perhaps in her worldview, beauty always vanishes quickly.
“Hmm?”
“Boss, have you ever heard a saying from a Soviet writer: People don’t live a lifeti, don’t live for years, months, days, but live for a few monts.”
“I’ve never heard it in full, only saw it on Zhihu: People don’t live a lifeti, but live for a few monts.” he replied.
In his previous life, Cheng Zhu sotis wondered, does Yiyi like because maybe I’ve inadvertently given her one of those [monts] in life?
He’s not sure.
But if conditions permit, he hopes tonight can beco one of those [monts] in Yiyi’s life.
…
(ps: asking for monthly votes.)
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