Chapter 768: Chapter 516: Recruiting Cheng Zhu
Cheng Zhu and Zhang Xuhao sat in the company’s four-seater business car and arrived at the Golden Sand Hall.
As they walked in, “passersby” recognized Cheng Zhu, asking for a photo with him.
The shaless man naturally acted very down-to-earth and didn’t reject any cors.
It’s just that during the photo-taking, Zhang Xuhao also got included in the shots.
The unknowing Brother Hao was still cracking jokes on the side, “Mr. Cheng, you’re quite famous now, aren’t you? Do people often recognize you wherever you go?”
He himself had appeared in public many tis, been in the news frequently, and participated in countless interviews.
Yet, the chances of being recognized on the street were still very low.
No way around it; after all, who could resist Cheng Zhu’s star-like handso face and his distinctive good looks that one could rember at a glance?
Joking aside, when the photos spread across the internet, the trending topic was: Not losing to Hu Ge!
The two young entrepreneurs thus settled into their seats in the restaurant amid mutual teasing and joking.
Zhang Xuhao didn’t know that before the appetizers were even fully served, the “passersby” photos had already been posted online.
Then, the prearranged marketing accounts began to move.
One account started to enlighten the public that the chubby guy looking like Cheng Zhu’s assistant was actually the founder of Ele, Zhang Xuhao!
A keyword began to silently climb up the Weibo hot search list, hanging at the end for the mont but gradually rising—[Ele Youu Tea].
The roaring [Takeout War] had already begun.
Many people had enjoyed “wool-pulling” from various online food delivery platforms.
Forget about eating takeout for just a few bucks, so people even had the experience of eating takeout for re cents or a penny!
For many users at the mont, food delivery platforms symbolize cheapness and convenience.
But Youu Tea took a high-end route, with expensive pricing and demand outstripping supply.
Therefore, the appearance of these two terms in the sa hot search entry was actually very eye-catching.
“Holy shit, is Youu Tea going to join Ele?”
“The bosses are showing up together at the Golden Sand Hall in Hang City, feels like a collaboration!”
“Does that an we can ‘wool-pull’ Youu Tea now?”
“Youu Tea’s stores are already too busy, can they even manage delivery?”
“Why not? It depends on the negotiation!”
“Ele, I command you, have a big bloodletting for !”
“LOL, you guys really know nothing, huh? Do you have any clue how much money these food delivery platforms burn through every day, or how massive the subsidies are, you ignoramuses!”
“HAHAHA, Cheng Zhu’s handsoness is too outstanding!”
Inside the Golden Sand Hall, as Zhang Xuhao and Cheng Zhu were halfway through their al, the forr received a WeChat ssage from a colleague back at the company.
After reading it, he lifted his head to look at Cheng Zhu.
“Mr. Cheng, the photo from earlier seems to have leaked, and we’ve hit the hot search,” Zhang Xuhao said.
Cheng Zhu casually picked up his food with chopsticks and replied nonchalantly, “I’m used to it.”
His confidence was off the charts.
Many entertainers in the industry couldn’t reach the hot search, yet Cheng Zhu was tired of it.
He even sighed and said, “Nowadays, even a trivial matter can get on Weibo’s hot search.”
As the shaless man bragged, he was also whitewashing himself.
After speaking, he glanced at Zhang Xuhao and said, “I guess eting Mr. Zhang today should at least get into the top ten of the hot search.”
“We’re already at hot search number eight,” Zhang Xuhao said with a smile.
He didn’t bother to ponder further or dig deeper since these things ultimately didn’t matter.
But this Weibo hot search ca with pros and cons for him.
The good thing, of course, was that Ele received a wave of trendous exposure, and throughout the process, he hadn’t spent a penny.
The downside was that ituan and Baidu Takeout would surely beco restless. Seeing this hot search, they would probably start to panic imdiately, and the competition between rivals would escalate to a fever pitch.
That’s the weight current Youu Tea held!
A simple group photo made Zhang Xuhao realize how terrifying the traffic of Youu Tea and Cheng Zhu was at this mont!
Cheng Zhu intended for him to truly feel this impact.
He also wanted Zhang Xuhao’s rivals to open their eyes!
When platforms reached their peak, naturally the platform was Daddy, and the rchants were the children.
But where was it even at now? It was still early days!
For top-quality rchants like Cheng Zhu, they stood their ground firmly.
“Do you want on your platform?”
“Co lick my boots!”
…
…
After dinner, Cheng Zhu dropped Zhang Xuhao off at his hotel for the night before heading back to Xinhang Apartnt.
Youu Tea had developed to a point where he could already act as a semi-absentee owner.
When he previously told Shen Qingning that he would hand over many of Youu Tea’s operations to her, he wasn’t just giving empty promises.
This was indeed a business worth billions, enough to make him and those around him financially independent. However, it couldn’t be compared to short video platforms.
“But, I definitely want to be involved in the sensational [Takeout War], no doubt,” Cheng Zhu thought with a smile.
The reason was simple: It had to do with the future layout of short video platforms.
[Local life services] was a field everyone was vying for.
Internet giants couldn’t help but get involved.
And short video platforms had unique advantages in the [Local] field, as many people loved scrolling through local feeds.
You would realize that as ti went by, TikTok began involving itself in more and more areas.
For instance, the TikTok store, the TikTok group purchase deals, and TikTok food delivery.
Back in 2022, TikTok had already started cooperating with Ele.
In addition, there were other partnerships with [Dada], [SF Sa-City], [Flash Delivery], and more.
As for Cheng Zhu, even though his short video platform was still in the incubation stage and hadn’t officially launched,
so plans had been discreetly laid down already.
His way of doing things was never haphazard; seemingly unrelated business sectors he ventured into eventually connected altogether.
“Of course, we’ll have to play it by ear in the future; there’ll be countless variables,”
“But making so plans ahead of ti never hurts.”
Exactly which side to take, he hadn’t fully decided yet.
But he knew very well that in the coming months, a key point would influence the outco of the [Takeout War]!
And if he wanted to, he could change that point, turn the tide!
Right now, he was seated on the couch in Xinhang Apartnt, chatting with his girlfriend Lin Lu.
“Have you reached an agreent with Ele?” Lin Lu, seeing the hot search, asked with a bit of curiosity.
“Nope, you little dummy thought too simply. How could everything be settled today?” Cheng Zhu typed out his reply.
In his mind, he thought: Ningning wouldn’t ask such a question.
Lin Lu imdiately sent back an animated sticker, depicting herself beating up a piggy toy inscribed with the words “Cheng Zhu.”
Seeing the sticker, Cheng Zhu’s face broke into a smile, lifting his mood a bit more.
In his heart, he thought: But Lu Lu is cuter than the arrogant Ningning.
The two continued to chat, and Lin Lu also asked, “So you’re done for tonight?”
“I have things to do, how could I possibly be done for today.”
“What else is there?”
“I’m waiting for ituan and Baidu to contact , just watch, they won’t be able to help themselves tonight,” Cheng Zhu typed confidently.
Now, what mattered the most was ti.
If you don’t act swiftly, you’ll reap what you sow from any uncertainty.
Business warfare is about being quick, accurate, and fierce!
As expected, after the news went out, ituan’s Wang Xin could no longer sit still.
This man, known as “Little Ma Yun” because of his appearance, felt a sense of urgency.
“Eating a al gets onto the sixth position in the hot search?” Wang Xin frowned deeply.
Yes, the search term had already climbed from the eighth to the sixth spot in the hot search list.
Such traffic, terrifying indeed!
More importantly, Wang Xin skimd through the online comnts, and he noticed that the majority of netizens were looking forward to Youu Tea joining a delivery platform, which he could understand.
And this veteran entrepreneur who had experienced multiple failures before success with ituan deeply admired Cheng Zhu.
The reason was simple—this guy is like !
No, this guy is better than !
The previous person to have this thought was the established pressure king Yue Dongyi.
First, he felt Cheng Zhu was quite similar to him when he was young, daring to dive into ventures without hesitance.
After interacting with him for a good while, he believed that Cheng Zhu far exceeded him in every aspect when he was younger.
But Wang Xin was different.
Right from the start, he felt that Cheng Zhu was much stronger than he was at a younger age!
The reason was simple; the series of impressive moves Youu Tea made recently, “Little Ma Yun” observed them all.
And if you studied them carefully, you would find that Cheng Zhu’s maneuvres sowhat resembled ituan’s rise, but were more comprehensive!
During the [Group Buying Wars], there were no fewer than 6,000 companies involved!
ituan’s strategy was to lay low and grow, avoiding major cities, taking a “surround the city from the countryside” approach.
This actually aligned with Ming Tea’s strategy, with a clever similarity in approach.
It’s just that Ming Tea never thought of conquering first and second-tier major cities, whereas ituan was determined to win them over as the ultimate battleground after growing strong enough for the final push!
But what did Cheng Zhu do in the milk tea industry?
He called it the [Up and Down] tactic.
[Youu Tea] and [Ming Tea] double-tead, leaving no room for competitors to survive.
After understanding the situation, Wang Xin had two words in mind: “Brilliant!”
He couldn’t imagine these were the moves of a college student.
Wang Xin even wondered whether there was a mastermind behind Cheng Zhu.
But after thorough research, he dismissed this notion.
In fact, looking at the current situation and company scale, ituan actually had the upper hand over Ele.
After all, food delivery was only a part of ituan’s business, but it was everything to Ele.
After seeing the hot search, Wang Xin decided not to send one of the co-founders, Murong Jun, to liaise with Cheng Zhu.
He planned to et Cheng Zhu personally, displaying a posture of respecting talent.
Indeed, Wang Xin also valued Youu Tea highly, but he was even more interested in the person, Cheng Zhu!
He wanted more than just Youu Tea.
He wanted Cheng Zhu himself; he wanted to bring him into his fold.
…
(PS: First update, more to co today, vote for monthly tickets.)
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