Chapter 555: Chapter 431: A 50-50 Split with Cheng Zhu_3
Since even Lin Lu thought the flavor was good, Cheng Zhu’s confidence in the passion fruit milk tea greatly strengthened.
And so basic marketing strategies were being implented at this ti.
This ti, his marketing approach was unlike before, not solely relying on soft advertisents.
This ti he even went for so very direct and hard-hitting ads, opting for a combination of soft and hard approaches.
The reason was simple; Youu Tea’s popularity was already very high.
So a lot of direct hard ads were just the way to go.
Just because it was an advertisent for Youu Tea, so people would pay extra attention!
And for the soft advertising thods, he used them with such ease it wasn’t even funny.
For example, he found an influencer under Zhu Youwei to record a so-called skin whitening video.
Many beauty bloggers would make videos for their followers, like teaching them how to take care of their skin, how to apply makeup, and sharing their fashion insights, among others.
In these videos, ads would often be interspersed.
You believed they were enlightening and teaching, but in reality, they were earning their al.
This beauty blogger was nad Xue Tong, and like Shen Qingning, she had a cold, pale complexion.
Under the light or in the sun, people with their skin type would appear even whiter, as if glowing.
Therefore, a lot of skin-whitening products would select her for advertisents.
But she was very aware: “Whiteness is innate.”
She simply didn’t sunbathe often, took good preventive asures from the sun, and was naturally that pale.
But she definitely would reap the benefits of the skin-whitening trend.
So, in each of her whitening videos, she would post two comparison photos.
One was an old photo of her from a few years ago, with her skin tone deliberately darkened.
The other was a recent photo, highlighting her striking snow-white complexion.
Cheng Zhu had t this internet celebrity nad Xue Tong in real life, as she had once accompanied Zhu Youwei for drinks.
And truth be told, she really was pale, in no way inferior to Shen Qingning.
However, she certainly couldn’t hold a candle to Ning Bao in terms of beauty and figure.
In so sense, Shen Qingning was the natural endorser for “Passion Fruit Duo.”
In this video, Xue Tong started by saying, “Hello, babies! This issue’s video is still about sharing skin whitening tips!”
“Sa old rules, first I’ll show the newbies the comparison between my past and current selves, voila! Isn’t the difference huge?”
“There’s a saying, ‘A fair complexion hides flaws.’ I know a lot of girls try hard to beco whiter.”
“Like the market is full of expensive skin-whitening pills that can cost thousands of dollars.”
“But I can confidently tell everyone, if you stick to so good brands, perhaps they can be effective over ti, but many are just an intelligence tax and totally useless!”
“Today I’m going to tell you, in fact, there is a fruit that if you persist in eating, the effect is absolutely better than many whitening pills!”
“And that is the passion fruit!”
Cheng Zhu had a deep understanding of human nature; he knew exactly what content people liked to see.
Big-budget skin-whitening tips are, in fact, not what people like to watch.
But small, affordable tips give people the feeling: watching this video is truly a gain!
Compared to the market’s skin-whitening pills, passion fruit is just so much cheaper!
In the video, Xue Tong cut open a passion fruit, then scooped up a big spoonful with a teaspoon.
“Babies, to be honest, I couldn’t really stomach passion fruit at first, just like this.” She took a bite, and her facial features all twisted together.
The viewers might find it funny, smiling knowingly at her grimace, thinking her performance was quite effective.
Little did they know… that was her genuine expression!
She never actually ate passion fruit regularly and just couldn’t get used to it.
Xue Tong found recording this video almost torturous.
Her tone shifted, she returned to her lovely deanor, and continued, “But really, you’ll quickly get used to it over ti, and you’ll even start thinking it’s delicious! It has a special aroma!”
“Don’t underestimate it, oh, in every 100 grams of juice, just the vitamin C content is as high as 34.6 milligrams!”
“It’s also rich in vitamins A, B1, B2, as well as contains plenty of calcium, phosphorus, iron, and various amino acids.”
“In fact, not only does it have whitening effects, but it also promotes tabolism and is a very good fruit for weight loss.”
“If you sotis get little pimples on your face, it can also play a role, oh!”
She brought her face close to the cara and said, “Look, aren’t my pores very clean with no pimples at all?”
“But I used to be a chronic pimple sufferer, impossible to clean properly. Even if cleared, they would reappear after a few days; it was so annoying.”
“Besides, passion fruit can also lower lipids, inhibit the body’s absorption of fat, and leave you feeling full, reducing calorie intake.”
“In so ways, I think it’s the king of cost-performance!”
“Right, babies? Just visit a beauty salon once, and the money spent is enough to buy lots of passion fruits.”
Having said that, she scooped up another spoonful of passion fruit, forcibly controlling her facial expression, and calmly ate it.
“Really, it’s just the initial acceptance that’s hard. Trust , you’ll actually find it quite addictive!” she kept deceiving.
What followed was the entire video’s real purpose!
“Of course, if you all have better ways to consu it, you can also write them in the comnts area, oh.”
As a result, the comnt section naturally saw comnts like the trending review.
“Youu Tea seems to have launched a passion fruit milk tea.”
Below this comnt, the responses imdiately exploded!
Milk tea? Passion fruit milk tea?
Great, will drinking it make you beautiful and white?
A large number of won replied below:
“Has any sister tried it, is it effective?”
…
(ps: Two-in-one, asking for monthly tickets!
Wishing female readers a Happy International Won’s Day~)
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