Chapter 552: Chapter 430: A Series of Traps for Shen Qingning_3
“These past few years, platforms like Weibo really still eat this stuff up!”
“In a few years, they might even eat it up more!”
The internet is a magical place where so won, if they choose to subtly show off their wealth, can quickly beco internet celebrities, rapidly gaining fans and fa.
Their approach is simply to look a bit gentle, to give off a stronger sense of affinity, to speak softly, and then to follow the “sharing everyday life” route.
It’s even better if they’re married, and they should show off their love; having a pet is a cherry on top.
It’s essentially like taking on the image of a “big sister.”
Many people get really into these kinds of videos, eager to see others’ houses, their food, the gifts prepared among best friends, and the daily life with their husband, kids, and pets.
The comnts below might even go:
“Thanks to big sister for broadening my horizons.”
“The toy area for the puppy is bigger than my whole house.”
“I’m so envious of this peaceful life.”
“Such good taste and amazing style; even the clothes are on point.”
Rich people can flaunt their wealth online, then turn their traffic into cash, making themselves even richer; isn’t that frustrating?
Cheng Zhu isn’t sure whether Chen Yue’s current strategy will have a positive effect or whether she’ll be able to pull in a wave of traffic for the brand by herself.
All he knows is, “Wang Lin must be feeling pretty uncomfortable right about now.”
On the day of the eting at Pulin Capital, old man Wang Lin reiterated, not just once, his hope that Cheng Zhu would leverage his personal image to hype up the brand.
The old man was like his own group of fangirls, always wanting “big bro” to post more photos online; ideally, a grid of nine would be considered spoiling the fans.
Now, Yue Tea has moved faster; the lady boss has started leaking photos online for marketing purposes.
“Wang Lin will probably have so thoughts,” Cheng Zhu guessed.
As one of the partners at Pulin Capital, he really needed to take it seriously.
But Cheng Zhu is a man of his convictions; he’s very aware that his photos might already be circulating online in small circles, but they definitely hadn’t reached the critical point for large-scale marketing.
These days, who can survive a deep dive into their past?
As his success grew, his full exposure online was just a matter of ti.
So, it made more sense for him to take charge of the situation.
He had already planned the perfect timing for it.
And he would market himself in a much more natural way, rather than the forced approach like Yue Tea.
Cheng Zhu now looked at Chen Yue’s photo, feeling an indescribable air of elitism about her.
She gave off a vibe similar to that woman from Tiancheng Capital who would deliberately arrive a minute late for financing talks.
He was already starting to forget that woman’s na…
“Looking at it now, her co-branding effort doesn’t seem like it will completely tank.”
“And Jui Youpin is a vertical e-comrce company focusing on costics, with a user base that is mostly female and quite capable of spending.”
“The user profiles here will have a massive overlap with those of high-end celebrity milk tea brands.”
Overall, Cheng Zhu felt her choice of a co-branding partner was pretty solid.
It was just less hype-inducing.
But that could be compensated for with her “sowhat attractive in Cheng Zhu’s eyes, considered a great beauty to the average person” image.
Sure enough, half an hour later, Cheng Zhu received a WeChat ssage from Shen Minglang.
“Damn, little cousin! The lady boss of Yue Tea has just released her photos!” Shen Minglang even sent the picture over.
“I don’t know what she looks like in person, but she looks pretty in the photos, and she’s got a good figure.”
Cheng Zhu typed, “What, planning to switch sides?”
Shen Minglang: “Hahahahahahaha!”
You had to say, Shen Minglang really was a cheerful guy.
In their five-person group chat, if you looked through the chat history for “hahaha,” Shen Minglang’s na would appear most frequently, closely followed by Little Lu.
Here he was, the sunny and cheerful big boy, even joking, “I can do it; I’ll put in the effort to snag our rival Youu Tea’s lady boss, and take down this competitor!”
Cheng Zhu: “Nice! You’ve opened up new strategies for corporate warfare to .”
He suddenly realized, storming directly into her lair, duking it out with her on her ho turf in Shen City, he was still one step behind.
Stealing a base is nothing compared to stealing a person!
Back to business, Shen Minglang earnestly asked, “Cousin, do you think their co-branding effort is going to explode?”
“It should have so effect,” Cheng Zhu replied.
Quickly, he changed tack: “But she’s copying too much of our stuff, we can have the marketing departnt stir up so buzz, claiming she’s imitating and plagiarizing us, then we can ride the wave of her co-branding hype.”
“Sounds good!” Shen Minglang’s eyes lit up.
Then, he pressed on: “Cousin, do you think her new lemon tea series will impact our upcoming new products?”
“It won’t, lemon tea isn’t really anything new,” said Cheng Zhu.
In his mind, the release of the lemon series was probably just to sync up better with Jui Youpin.
After all, lemons are renowned for their beautifying benefits like delaying aging and preventing pignt sedintation.
But it didn’t matter, Chen Yue had no idea what she was going to be up against.
In the next two months, milk tea brands like Yue Tea would have to contend with at least ten new products that Cheng Zhu was launching!
And the man would play his cards with precision targeting.
In the world of business, he was never one to pull his punches.
“Are you banking on lemons?” Cheng Zhu chuckled to himself.
Her co-branding with Jui Youpin was specifically targeting the concept of “beauty” to attract female custors and market online.
But what’s worth noting is a fruit that wasn’t particularly popular in ’15 but would beco highly sought after in the following years, boasting many benefits that could drive won wild!
It aids in weight loss.
It is effective for anti-inflammatory and spot-removing purposes.
It helps with skincare and beauty.
It assists in detoxification and cleansing.
That fruit was passionfruit.
Cheng Zhu reckoned that Yue Tea’s co-branding initiative would probably perform reasonably well, given that Jui was also adept at marketing and not to be underestimated.
“Well then, that makes things a bit difficult for ,” thought Cheng Zhu.
—Woman, it’s ti for to target you!
…
(ps; Double update, ask for monthly tickets~
Liu ca looking for a chapter to push, and of course, I must give it a shoutout. Recomnd Liu Anhua’s new book “Who Would Enter the Civil Service in a Rebirth”, the male protagonist’s na is quite similar to ours.)
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