Chapter 1047: Chapter 1028: Infighting
Yue Feng promoted several major items, including the Yellow Storm’s old bait, the new Maltose Ferntation Bait, and the classic additive formula. The total amount of transactions in a single session easily broke the 10 million mark again!
So are happy, so are sad. While Yue Feng’s team was celebrating with snacks and laughter, Deng Gang’s partners who had just finished their stream looked as if they had swallowed sothing foul.
In order to invite the fishing gear influencer Xiaomi to help sell products, old Deng shelled out hundreds of thousands for his appearance fee. On top of that, he promised a 15% commission!
But after a night of livestreaming, it was a complete ss.
Starting with the first product, sales were just so-so, with only four thousand spools of fishing line sold. And when it ca to the high-margin parts like the small dicine kits, only two hundred sets were sold, with nearly a hundred sets refunded afterward.
As for the carefully prepared new bait, Tianyuan additive, fishing rods, and Fishing Boxes, the order feedback was minimal. Despite repeatedly slashing prices to the minimum preset level, no one wanted to buy. After an hour of the livestream, only less than ten thousand people remained in the livestream room.
Looking at the total sales tally of less than one million, Deng Gang was visibly upset.
…
“Let’s talk about it. Everyone watched the entire livestream performance. What went wrong?” Deng Gang asked, suppressing his anger.
Bao Butong was the first to look at the beautiful host Xiaomi: “Miss Xiaomi, we had already designed the script before we went live, and you confird there were no issues. So why were there so many accidents during the livestream?
The part I can’t accept is why you said ten thousand spools of fishing line were available when we had marked a hundred thousand spools? I gave you a note to remind you, but you ignored it?
The placent fee was charged, the product wasn’t sold, and the execution was seriously inconsistent with the script! Aren’t you going to give us an explanation?”
Xiaomi, who has been in the livestream business for a long ti, had her first livestream fail this year. Hearing Bao Butong’s questioning, she was imdiately discontent.
“Mr. Bao, first I must emphasize that in our signed cooperation agreent, there is a clause stating the livestream shall be based entirely on my judgnt. So I notified this in advance, and it does not constitute a violation!
Second, livestream selling relies on emotional engagent and establishing breakout points. Take the fishing line sales tonight, for instance. The previous product had already shown a major shift, foreseeing that the sales of the next item couldn’t explode. Why allocate so much inventory?
I repeatedly emphasized the scarcity of the ten thousand sets, yet they didn’t sell? If we followed the script directly and listed a hundred thousand, would they have sold? That’s not the root of the problem!”
“Not the root of the problem? Then tell , what’s the root? Give a reason I can accept, and I won’t pursue responsibility!”
“Okay, I’ll tell you!
First, when you approached , you only ntioned assisting with your brand sales! You didn’t ntion selling products from other brands in the livestream with such obvious competitive intentions!
Regardless of whether it’s Tianyuan or Sleeping Beauty, they’re both well-known dostic brands. I agreed to cooperate based on trust in your brand!
But once the contract was signed, there was no such provision in the terms, so I had to endure it! I risked my long-established reputation to play along with you!
Second, you need to ask yourselves, you keep saying the sa products… are they truly from the sa source?
You said the bait and Attractant were the sa, aning the basic material and composition are definitely different! To be blunt, it’s called counterfeiting!
As for the fishing line, don’t even ntion it. Testing was done on soone else’s genuine product, while you sold your own white-label. This already breaches my professional integrity! If exposed, my reputation could be ruined! I endured it for the contract!
Third, let’s talk about the competitor, Yue Feng! His standing in the industry seems to be on par with Mr. Deng’s, right?
He has over ten million personal followers, plus a girlfriend with over twenty million followers,
From a selling operation perspective, if Yue Feng is university graduate level, the account you handed was at best middle school level. Small fan base, low fan loyalty, substantial product controversy, and blatant competitive aggression!
Even leveraging trends or skirting the edge, their fan maintenance overwheld our staff,
Do you know how many people the admins kicked out or muted during the livestream? Over five thousand! That’s over five thousand real people!!
When streamlining the workflow, and planning the script and lines during the day, didn’t I remind you those inducive phrases were a double-edged sword?
If nailed, it’s a massive win. If not, it implodes on the spot!
What did you and Mr. Deng say?
No problem, even if issues arise, it’s not my responsibility! In front of so many team mbers, you can’t deny it, right?
Now, the livestream is over, and you’re finding faults? Do you think the current situation results mainly from my business competence?
“But… but it can’t be this bad! We worked all night and didn’t even earn enough placent fees for your team! Usually, in my own livestream, I sell casually and make tens of thousands!” Bao Butong continued.
“In this regard, forgive my limited ability, I have already tried my utmost!”
Xiaomi finished her words, picked up the cup on the table, and took a light sip. The high-intensity streaming had almost dried her throat out.
After listening for a while, Deng Gang waved his hand, dejectedly saying, “Alright, old Bao. Accept the loss; it’s a common occurrence in battles; there are no constant victors!
We’ve reached this point, let’s consider it in the long run! Miss Xiaomi, I’ll have finance transfer the balance to you within two days. This ends our cooperation!”
“Thank you, Mr. Deng! If there’s nothing else, we’ll take our leave first! Sorry for not achieving the best expected outco!
Also, forgive for pointing out before leaving, your strategy of hurting the enemy more while harming yourself is not suitable for the online livestream sales circle! Online traffic complexity is far stronger than traditional storefront and agency models!
An influencer with ten million followers has far greater influence than ten with one hundred thousand followers! I hope for more collaboration opportunities in the future!”
After saying this, Xiaomi and her team got up together, quickly went downstairs, and left overnight.
Looking at the half-empty eting room, Deng Gang rubbed his eyes, “Old Bao, do you think maybe we’ve really fallen behind and can’t handle the current online world?”
Bao Butong was irritable, smoking his cigarette deeply: “Damn that Yue Feng, the guy was already prepared! I guess, maybe our leak got out!”
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