Chapter 837 – Spokesperson
“Coca-Cola will be sponsoring the US Olympic Gas. Since 1928, Coca-Cola has been sponsoring the Olympic Gas!”
“Pepsi had signed my footballers and basketball stars as their spokesn.”
“Drink Coca-Cola and win Olympic Gas tickets.”
“Drink Pepsi and win Olympic Gas’ souvenirs.”
……
Coca-Cola and Pepsi start to advertise aggressively using the Atlanta Olympic Gas as the the.
This year, the whole world will be focusing on Atlanta. If the cola companies could do enough advertising in the Olympic Gas, the whole will notice them.
North Arica’s advertising fees had increased this year and the two beverage giants made use of this to give the first blow to the Chinese beverages. You dare to co and create trouble in our turf? We will teach you an unforgettable lesson!
“Manager Feng, Coca-Cola, and Pepsi had increased their advertisents and signed a lot of famous sports personalities. After the Olympic Gas, their products’ sales will increase base on the performance of those athletes. Should we also do sothing to deal with them?” Lin Qishu asked.
“Of course. We must also sign so sportsn. The value of sportsn will increase because of this year’s Olympic Gas. Go and contact so famous athletes like the US sprinter Michael Johnson, basketball player Grant Hill, etc. and ask for their prices.”
In China, no one noticed the comrcial value of athletes, but in the US, athletes were doing very well. A world-renowned athlete’s market value is very high.
There were many athletes to choose, but only a handful had influence all over the world. Currently, football is the most popular sport in the world, but Lin Qishu told Feng Yu that Pepsi had signed lots of football stars. Almost all the famous footballers were signed by Pepsi.
Athletes also have to take care of their appearances. Those better-looking athletes have higher comrcial value than those who were not good looking. Ronaldinho did not get as many endorsents and Owen. Was it because of their skills? No. Ronaldinho’s club manager said not many fans want to buy his jersey because of his looks.
It is difficult for black sportsn to get huge endorsent contracts. Black sportsn have lower influence compared to white sportsn. White sportsn must also be good looking, or they will have lower comrcial value.
A day later, Lin Qishu returned to Feng Yu with a piece of bad news. US sprinter Michael Johnson and basketball player Grant Hill had been signed by Coca-Cola.
The other sportsn who were targeted by Feng Yu were also ridiculously expensive. When they heard this endorsent is for Chinese products, they were unwilling to accept it. These sportsn were the best in the world and only want to endorse for the best products.
If Coca-Cola wants to sign these sportsn, their fees might only be a few hundred thousand USD per year. But they demand at least 1 million USD if they were going to endorse Chinese beverages.
These sportsn felt their image and comrcial value will be affected if they were to endorse for Chinese products.
In other words, these sportsn look down on China products. Although the papers were reporting about China’s threat and China’s fast-rising economy, the papers also emphasize Chinese products were inferior to US products.
“All those sportsn refuse to lower their prices?” Feng Yu frowned.
Although Feng Yu had signed a few Chinese sportsn, like Wang Junxia, Fu Mingxia, Teng Yaping, etc. who will win the gold dals in this year’s Olympic Gas, female athletes were not as influential as male athletes. He had only signed 3 Chinese male athletes, Li Xiaoshuang, Liu Guoliang and Kong Lingjun.
These athletes endorsed a wide range of products, and they were all from Feng Yu’s companies.
There are other Chinese gold dalists in this year’s Gas, but Feng Yu could not rember who. Feng Yu offered Fu Mingxia and Kong Lingjun long-term endorsent contracts because they have good image and will win the gold dals again in the next Olympic gas.
But Chinese athletes’ comrcial value in the overseas market cannot be compared to sportsn from the western countries.
Sports like basketball, football, short distance track, and field events have the most influence and the athletes from these sports have the highest value.
Feng Yu knew the endorsent fees for these top athletes were expensive and had asked for their charges beforehand. But he did not expect these athletes to raise their prices when they heard the product is from China.
“Those two companies signed which athletes from football and basketball category? Do you have the prices of the remaining sportsn?” Feng Yu asked. He had no choice but to pick so of the lesser-known sportsn.
Lin Qishu took out a list, and the athletes signed by Coca-Cola, Pepsi and other beverage companies were highlighted.
The remaining unsigned sportsn seem to have discussed their rates. All of them charges 1 million USD!
Are they kidding? The annual wages of basketball stars and football stars in this era are still ager. Also, these beverages were not sports drinks, and why are they asking for such high rates?
“Basketball players are considered cheap, and football stars charge much higher. Those athletes cannot drink Coca-Cola or Pepsi as cola beverages will lower bone mineral density! Athletes are forbidden to drink it!” Lin Shuqi said angrily.
Jianlibao is a sports drink, and Qili is also suitable for athletes. Those athletes would rather endorse so beverages they cannot drink. Feng Yu wonders what their fans were thinking!
Football athletes? That’s right. How can I forget this team?!
“You said most of the players in the Brazil football team are signed by Pepsi?” Feng Yu asked.
“That’s right. Only so reserves and unknown players were not signed. After the Brazilian team won the gold dal in the Gas, they should beco famous.” Lin Qishu said.
“No… We are not signing anyone from the Brazilian team. We are going to sign the Nigerian team.” Feng Yu laughed.
“Which team? Nigeria? Is that an African team?” Lin Qishu asked. Even if they cannot sign the players from the Brazilian team, there is still Portugal, Argentina and other teams. Those players might charge higher, but they are famous football stars. What does Nigeria have?
“They are from Africa, and you might not know they are the last Africa Cup Champions. They are also one of the top 16 football teams in the world. Go and contact this team. I want to sign all the top players on this team!”
Pepsi had signed players from the Brazilian team? This will be interesting. Nigeria will win Brazil in this year’s Olympic Gas.
Feng Yu laughed as he imagines how the facial expression of those people at Pepsi when Nigeria wins Brazil!
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