Chapter 829 – Beverage industry association
In the end, under the “brilliant leadership” of Li Jingwei, the few foreign businessn agreed to Sanshui City’s conditions. Jianlibao will use all its shares to invest in this new joint venture and will own 51% shares. The foreign businessn will invest a total of 70 million USD for 49% shares.
After signing the contract and the money credited, the Sanshui City Governnt’s leaders were overjoyed. They felt Jianlibao’s woes is over and had successfully attracted foreign investnt. They were in a rush to claim credit from their higher-ups.
On the other hand, Li Jingwei is with Feng Yu and Zhong Qingxian. They contacted Le Bashi’s He Boquan, Hui Yuan Company’s Zhu Xinli, Coconut Tree’s Wang Guangxing, and the head of the Chinese beverage industry association to form the beverage alliance.
The aim of this beverage alliance is to promote Chinese beverages to the world, unite the different brands, increase competitiveness, and share the risk.
This alliance does not only include these few companies. They also invited Taiwanese brands, Tong Yi and Kang Shifu. These two companies were instant noodles manufacturer which entered the beverage industry this year.
The companies like Rising Sun, Zhen Zhen, etc. were invited to join the alliance. These were all big brands, but many people were surprised to see a company being invited.
This company is an herbal tea manufacturer. Why is this company allowed to enter this alliance? This scale of this company is too small, and it is an unknown brand. The drinks they produced is limited to a specific region, and no one knows this brand outside of Guangdong! Let alone the western countries.
This herbal tea drink brand is called Wang Laoji and the company, JDB group, still has to rent the brand from soone else. How can this company survive if it even got to rent its brand from others?
Everyone sat down and tasted each other products. Most of them had tasted the products of the major brands, but there are still so brands which they heard before and never tasted. For instance, Wang Laoji. Most of the people there have not even heard of it.
So people do not even want to try, but Zhong Qingxian opens a can of Wang Laoji and took a sip. He imdiately frowns as the drink taste like the herbal tea, he had in Guangdong streets. This is a popular drink in Guangdong and maybe it can be sold in Southeast Asia. But who in the western countries will want to drink this? They will find it weird!
But Zhong Qingxian knew JDB Group is specially invited by Feng Yu. Feng Yu thinks this herbal tea will be popular?
The Aricans might think this drink is dicine. Why would they drink this? This drink is supposed to be ‘cooling’ and will induce diarrhea after two cans. Can this drink even pass the US FDA?
“Secretary Lu, what is the purpose of asking all of us here?” He Boquan asked.
While asking, He Boquan looked around. These were all familiar faces and only one young man stood out. He noticed that young man is chatting with Zhong Qingxian and Li Jingwei. That young man is also the boss of a beverage company? Maybe he is the son of so big bosses.
“I had gathered all of you here to discuss the setting up of a beverage alliance.”
“What? Beverage alliance?” Zhu Xinli frowned. Is the governnt going to force them to rge?
But among the companies, there are private companies, state-owned enterprises, joint ventures, etc. It is not practical to rge these companies.
“Let Manager Feng explain this alliance to you all. Manager Feng.” Secretary Lu nodded to Feng Yu.
Two days ago, Feng Yu managed to et Secretary Lu over dinner through Zhang Han’s father’s introduction. He explained to Secretary Lu and told him the benefits of forming the alliance.
If this alliance is ford and really entered the overseas market, the brands will be more competitive. Secretary Lu will get the credit and might even get a promotion over this.
This beverage industry association does not have much authority, and it is considered a semi-governnt organization. Other than the association’s secretary is assigned by the governnt, the rest of the committee mbers are voted among the mbers.
For example, Li Jingwei and Zhong Qingxian are the deputy heads of the association. They are voted by the rest of the mbers. He Boquan, Wang Guangxing, Zhu Xinli, etc. are also mbers of the association committee. The rest of the mbers are all in the beverage industry.
This is a semi-governnt association and has the backing of the governnt. Which beverage company dares to not register in it? The companies that did not join this association are the small companies in rural areas lower than counties.
For a company to join this association, the company must be recomnded by a committee mber.
Secretary Lu is also the deputy director of the Central State Administration for Industry and Comrce. He feels that the director is old and should retire. This is an excellent opportunity for him to replace him.
“Everyone here should not know , right? Let introduce myself. I am Feng Yu, a shareholder of Lehaha Group and Jianlibao enterprise. I am also one of the committee mbers of the Beverage Industry Association. I am the one who suggested forming this alliance. When I am in the US, there is not even one Chinese beverage in the supermarket chains there. But in China’s supermarkets, there are all sorts of oversea brands. This really upset .”
“Manager Feng, why don’t you go and tell Tai Hua Supermarket to stop selling overseas drinks? Ask them to sell only Chinese brands.” Soone shouted.
“Err… I forgot to ntion that I am also the shareholder of Tai Hua Supermarket.” Feng Yu said.
Everyone in the room stirred. This is like when they are studying and their teacher telling them there is a scholar in their school who scored full marks in every subject. They felt shocked, surprised, jealous, etc.
This Feng Yu is not only Jianlibao and Lehaha’s shareholder, but he is also even Tai Hua Supermarket shareholder. His business is too big.
Many people start to wonder who Feng Yu’s father is.
“The question asked is very interesting. Let Tai Hua Supermarkets stop selling overseas brands of drinks and only sell Chinese brands. Let ask you all, how is this different from having a closed-door policy? The correct way of doing this is to let our Chinese beverages step out of China and enter the overseas markets. We will sell our drinks to the US, Europe and all other developed countries. The markets in those countries are 10 tis or even 100 tis bigger than China, based on their consurs’ habits!”
After Feng Yu said this, the rest start to discuss among themselves.
These people own their beverage manufacturing business and are very independent. Chinese Beverage Industry Association is also a non-compulsory association, and they were used to discuss among themselves during etings.
“Please quiet down and let Manager Feng finish.” Secretary Lu knocked on the microphone.
Feng Yu got to say sothing shocking to get them to listen to him.
“I have a way to let our beverages enter the overseas supermarket chain and will increase the sales of our products!”
Everyone imdiately shut up and looked at Feng yu.
Translator’s notes:
Wang Laoji
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