All the contracts were signed. There were even distributors that take up the unpopular northwest regions. Maybe it was because Feng Yu had given attractive benefits for those provinces. These provinces have no sales target!
Now, in China, the gap between the rich and poor regions was apparent. The coastal areas’ developnt was much faster, and there were more opportunities and rich people. The in-lands, especially the western provinces, were in poverty. The industrial, agriculture and businesses developnt were lacking, and many of the people there earned less than 300 RMB a year. There were even so that couldn’t even feed themselves.
In these areas, there were still wealthy people but very few. Luckily, these areas had a severe lack of electricity. The local governnt offices can’t even install air conditioners. Feng Yu and the distributors felt that this bladeless fans can be sold to the governnt offices in that area.
It was just like the computers in the future. When so local governnt offices saw other governnt agencies purchases so computers, they would also think of so excuses like wanting a paperless office to buy a batch of computers. These local governnt does not care if their staffs had computer literacy or a computer cost the sa as a year’s supply of paper.
If one city starts to buy in bulk, the nearby cities will follow suit, and the districts under the city governnt would copy. Soon the whole province would be the sa.
The computers bought by the governnt offices were often referred to as antiques by netizens. These computers were about to be obsolete and were overpriced. The governnt agencies were still willing to spend as the money does not co from their own pocket!
The distributor that took on the northwest province had this thinking. He was confident that he would convince the local governnt to purchase a batch of fans. It would not be like what Fatty Huang said, the sales of a province could not be compared to even a city in Guangdong.
The new factory in Guangdong had started productions, and everything was proceeding smoothly. There were many workshops, and there were enough facilities and workers. There would be no delays to the humidifiers and bladeless fans productions.
……
A few days later, Fu Guangzheng ca to Bing City again. He wanted to talk to Feng Yu about the overseas sales. They need to get a celebrity to star in a comrcial for their products. Tai Hua Trading had to agree to invest in this comrcial and the celebrity’s endorsent.
“Brother Fu, you had worked hard for this period of ti.”
“Hahaha, my family had assigned 2 people to . I am just leaving everything to them. You are the one who had worked hard. You settled China’s distributions within such a short ti.”
The both of them had so pleasantries, and Feng Yu asked: “Brother Fu, you are not here at Bing City just to chat with , right? Just speak your mind.”
Fu Guangzheng laughed: “This, Manager Feng, our humidifiers and bladeless fans in China have celebrities’ endorsents and comrcials. Do you think we should hire so stars to do an ad for the overseas market?”
Feng Yu raised his eyebrows. He knows what Fu Guangzheng was trying to say. The fees for overseas celebrities were much higher than in China. Fu Guangzheng was worried that Feng Yu would not agree. That’s why he ca personally to discuss with Feng Yu. If they had chosen the right celebrity to endorse their products, the sales would increase a lot, and they can earn back the endorsent fees. Feng Yu would never reject this idea.
“Brother Fu, I thought it was so important matter. You can just talk to over the phone. Yes, I totally agree with you.”
Fu Guangzheng brightens up: “That’s great. But the budget would be quite high. I decided to get Hollywood stars this endorsent. The fees might reach 2 million USD a year. But I had calculated. There would be at least 3 million USD of profits!”
Spend 2 million USD for 3 million USD profit? Feng Yu frowned. He felt that even though they still made a profit but the profit was too little. Compared to Zhu Simao and the rest, the profits were too low!
The humidifiers and bladeless fans were all monopoly products. There were no similar products on the market. For 2 million USD endorsent fees, there should be more than 4 million USD in profits.
“Who do you intend to look for? Which geographical area will be covered?” Feng Yu asked.
“We are looking at Lim Basinger or Michael Keaton. Their movie “Batman” last year was the top grossing movie in Europe and the US. They have countless fans in Europe, US, and Asia. I think they can even be the spokesperson for the whole world……”
Fu Guangzheng said a lot but Feng Yu was thinking. Who are these two stars? He had heard of their nas before, but he had no impression. These two stars’ future developnts should not be that great, or they did not have any blockbusters in future!
These two stars which Fu Guangzheng recomnds might be very famous last year but this year, their popularity should be declining. In future, their popularity would continue to drop. It would be like signing a forward who was in his top form. But after signing, the player’s condition beca worse every year, and you still have to pay his wages!
If they need to get a celebrity, then they must look for those with potential, at the sa ti, have a right image and suits the product. They can’t just sign any celebrity without careful selection.
For instance, Yao Ming had signed a deal with Pepsi. But sportsn were not allowed to drink carbonated drinks. When Yao Ming suffered a fractured, there was an article on the papers, saying that Yao Ming’s fracture had sothing to do with Pepsi. The article states that Pepsi had an effect on bones and would affect the performance of sportsn, etc. What the article was trying to say was that Yao Ming drank Pepsi and that’s why he suffered a fracture.
In the end, Yao Ming’s comrcial value dropped drastically, and Pepsi’s sales were also affected.
Feng Yu was looking down thinking hard about which movie stars that were not famous yet but would beco very popular soon. He saw the scissors on the desk and suddenly rembered soone.
Johnny Depp, Edward Scissorhands!
A robot with emotions. It represents high-tech innovations. This was in-line with the positioning of the humidifiers and bladeless fans.
Johnny Depp was already a small celebrity in the US, but he was not the very famous type. He was only a second-tier actor. The movie Edward Scissorhands was screened later this year and won several awards. Johnny Depp was also nominated, and his popularity soar.
His popularity lasted for the next few years and quiet down. But after the millennium, his role as Captain Jack Sparrow in the Pirates of the Caribbean lead him to beco the world’s highest paid movie star!
Looking at the poster of Baldy Chen sticking his head through the bladeless fan, on the table, Feng Yu suddenly felt that a child would be more suitable.
A child would be more adorable and also send a ssage to parents that this fan is very safe. Even a kid can put his head through the fan top!
If it was a child that star in this comrcial, it will highlight the safety features of the product which suits their product positioning in the US and Europe.
A child actor. Ho Alone, Macaulay Culkin!
Feng Yu raised his head, looked at Fu Guanzheng and said excitedly: “Brother Fu, let’s get a kid to endorse our products!”
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