Chapter 1326 – The Dismissive Sony
“President, the Wind and Rain brand had lowered their digital video cara prices.”
Norio Ohga asked without even lifting his head. “How much did they lower?”
“They lowered their retail price of 1,499 USD by half.”
Huh? They lowered it by so much? Never mind. Sony has digital video caras in all tiers. From more than 100,000 USD broadcasting caras to over 1,000 USD entry-level caras.
Sony is the world’s market leader when it cos to the digital video cara. Even the Wind and Rain, Philips, and Thomson’s total cannot be compared to them.
Sony not only has high sales, but their profits are also high.
Although these two companies had snatched away so Chinese market shares, they are not good at digital video caras.
Look at the Wind and Rain’s product. There are lots of issues and not many outstanding features. How can they compete with Sony? Both products are launched simultaneously, at around the sa pricing, and Wind and Rain are surrendering now.
Wind and Rain’s sales must not be good, and that’s why they lowered their prices to attack the low-end market segnt. But even if you all lower your prices, you all will not win Sony.
“Never mind. We have also launched our entry-level video caras, and we can compete with them. Since they want to target the entry-level video cara segnt, we will show them we can produce much cheaper caras. We will introduce our latest entry-level video cara to the market and sell them below 1,000 USD!”
Norio Ohga’s assistant left to convey his instructions, and Norio Ohga lit a cigar. The Wind and Rain had always been against Sony in the past two years.
Do you think setting the HDV standards will guarantee you to make money? Even if you had set the standards, you must be able to sell your products. Standard is not patent, and what’s the point of setting it if you all don’t have any products?
Sony is unbeatable when it cos to digital video caras!
This ti, Sony will beat Feng Yu and re-enter the Chinese market with its digital video cara.
With Sony’s optical zoom technologies, other patent technologies, and experiences, they will surely succeed!
Others might say Feng Yu is a business genius and had suffered any losses before. This ti, Sony will show the world that Feng Yu is not invincible! Sony and Norio Ohga will beat him!
......
“President, Wind and Rain brand had introduced a new digital video cara model, and it is positioned as an entry-level cara. They are selling it at 499 USD!”
“What? Why are they selling it at this low price?! Does that an they had not to use any advanced technologies on it?” Norio Ohga does not think Wind and Rain can lower their HD digital video cara cost to so low.
“Their latest product is not HD digital video cara. It is a normal DV, and it’s very small. It is only palm-size, and it is easy to carry it around.”
Norio Ohga frowned. Why did Feng Yu introduce such a low-cost product? How can the footage from this DV be clear? It can only reach the standards three to four years ago.
Also, what’s the use of making it so small? The battery capacity and the circuit board inside will be small, and the footage will not be good.
“Are their footages in Standard-definition?”
“Yes. Their cara can only film in standard definition, and the battery can only last two hours. But the batteries can be changed or charged with a power bank. They have also increased their storage to 2GB. It is still using its flash drive and three tis optical zoom. But they had added three tis digital zoom.”
“Why do you think they introduce such a small digital video cara?” Norio Ohga asked.
“They should have realized they cannot compete with us in other tiers, and they focus on the low-end tier. The Wind and Rain brand will be known as a low-end digital video cara in the future!” Norio Ohga’s assistant exclaid excitedly.
Norio Ohga looked at his assistant unhappily. “Did you forget about Wind and Rain Mobile phones? Don’t you know that they are the first company that combines digital caras and mobile phones?”
The assistant thought for a while, and his eyes almost popped out of his sockets. “President, are you saying they are going to introduce a mobile phone with digital video cara functions? Is this product only a transition product? But how are they going to integrate a digital video cara into a small mobile phone?”
“If they are not going for video quality and are only personal uses, do you think the consurs will be interested? Even if the footage is blurry and cannot even reach Standard-definition, their phones will reach another level with this feature!”
Sony has also been researching combining digital video and mobile phones, but it isn’t easy. They still have not made any breakthroughs, and they are already lagging behind Wind and Rain Mobile when it cos to cara phones.
But Sony has a new idea. They want to combine digital caras and digital video caras. It is not using the digital video cara to take screenshots as photographs. It is combining both caras.
This is inspired by Wind and Rain Mobile. If Sony can introduce this feature first, they can secure their position in the consur digital cara market.
This will be a two-in-one product. This cara is equivalent to two caras, and it will be more convenient and cost-saving for the consurs.
But it is extrely difficult to combine both technologies. They had no idea before, but they discover the way to do it now. They will lower the resolution of their video footage to make it work.
As long as the cara can take short video footage, they can improve on the quality later. After all, digital cara sales and demand are greater than a video cara. Of course, the cost of the digital video cara is much higher than the digital cara.
Hmph! Feng Yu is trying to combine technologies again, but he doesn’t know Sony had already started working on it. Our cara resolution, optical focus, etc., are so much better than you. Sony will be the consur’s first choice when it cos to cara phones in the future!
Among the cara phones, another company has the potential to succeed. Sharp. If it weren’t for their other phone features suck, their sales would be much better.
The world’s first 1 million pixels cara phone is introduced by Sharp this year, and Sony is negotiating with Sharp to cooperate on developing a cara phone. This is to beat the Wind and Rain Mobile.
Norio Ohga firmly believes that they will surely win Wind and Rain Mobile!
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