Back in their district, Feng Yu was not reluctant to say goodbye to Li Na. Anyway, his family moved to an apartnt in the town. The house in their village was vacant for quite so ti.
Furthermore, his best friend Wen Dongjun had moved to the town as his father was transferred to the District’s Farm Departnt in town. Feng Yu did not feel anything about leaving the village. Anyway, in his previous life, he also had not contacted his old neighbors for decades. He does not have much feeling for the village.
Back in the district, Feng Yu had no ti to relax. He went to the food processing factory to look. The production was going well, and after walking about the factory, he did not notice any workers violating the safety procedures. This made Feng Yu satisfied.
There were a lot of flammable materials in the factory. If sothing were to happen, the fire departnts might not be in ti to save the factory. If a fire really breaks out, the factory and Tai Hua brand would be gone.
In his previous life, there was a famous brand, Autumn Ham. At its peak, it was earning hundreds of million profits in a year. That was in the early 1990’s and a few hundred million at that ti was considered an enormous sum. There was a fire at their factory, and because they wanted to minimize their losses of over 400 million RMB, they used those pork, that was damaged by the fire, for their ham. As such, there was a smoky sll in their ham, and their competitors started a rumor that Autumn Ham had worked with the crematorium to use the human flesh in their ham. It ended with Autumn Ham’s brand image being tarnished overnight!
Now the majority of the ham in China were from Autumn Ham. But this was only temporary. How successful can a company who uses a fortune teller as its advisor be?
It was a pity that the Soviet Union does not have such technology and machines. The sausages they produced tasted very different from China’s ham.
The reason why Feng Yu felt that the pig farm would be doing well was that there was still much demand for ham. If he could get his hands on the production machinery, Feng Yu was confident that he could capture the Northeast market. The profits for ham was at least 10%, and if he sold 100 million hams in a year, that would equate to 10 million RMB!
The main task now was to expand the pig farm. At least now, Feng Yu thinks that there was a need to create a brand for his pigs. For example, there was a brand called Shuang Hui Frozen Fresh Pork in his previous life. They had many stores throughout China. This company was making more than ten billion RMB a year just by selling pork. Feng Yu might not be as good as others regarding managing, but he had the knowledge of the future. He should not have any problems occupying the market for the Northeast region.
The Feng family was in dispute because of the naming of the pig farm.
“What are you talking about? Pigs also need branding?” If this were not his son, Feng Xingtai would have chased him out of his house. It was just pigs. What’s the use of branding for pigs? With a brand, the pigs will not be pigs anymore?
“Dad, after we got the branding done for our soybean oil, coupled with the advertisents on the papers an TV, the sales beca much better than the Good Oil Factory. It was the sa for our sugar. We had use our brand, change the packaging for our sugar and the profits are higher than what you expected. The pigs will be the sa. With branding, whenever soone wants to buy pork, our brand will be the first brand they thought of!”
Feng Xingtai scratched his head. It was like what Feng Yu had said. But what’s the use to have a brand for pigs? If Feng Yu suggest using Tai Hua as a brand na, he will slap him hard!
“Then you say what na is good for our pork? I am warning you now. You better don’t say what General in heavens. The last ti you wrote the couplet, Deputy Farm Officer said the second verse, and he was hospitalized due to high blood pressure!”
When Feng Xingtai was saying this, he almost laughed out. He did not think much about the couplet, but when Deputy Officer Xu saw the Pigsy picture and the couplet, he imdiately blurted out the second verse “Pig on earth” (sa aning as “I am a Pig”).
Everyone around him laughed loudly, and Deputy Officer Xu’s blood pressure shot up and almost fainted. From then onwards, he never stepped foot into the farm again. But that also saved Feng Xingtai a lot of trouble from entertaining him.
“We can call our pork “Young and cheerful”?” Feng Yu suggested cautiously. Young and cheerful Pigsy. Sounds jovial and easy to rember.
“Young and Cheerful? What stupid na is that? No!” Feng Xingtai did not know that this na ca from a famous TV drama in the future and rejected it straight away.
Feng Yu was a bit disappointed, but he could quickly co up with more than a dozen nas for his brand. If he can’t think of any nas, he could also use the nas of the brands from his previous life.
“How about Double Benefits? It stands for preferential and affordable.”
“We are selling pork, what affordable are you talking about? The things you sell are always more expensive than others. No!”
“Then can we na it using our location? For example, our district?”
“No. Our district’s na is not too auspicious. Furthermore, the district was nad after a martyr. How can use the na of a martyr on pigs?” Feng Xingtai stared at Feng Yu.
Feng Yu smiled. He also felt that it was not suitable.
“Then how about Bing City Pig Farm? Anyway, our targeted market was also Bing City!”
“Our pig farm s also not located in Bing City. How can we na it as Bing City Pig Farm?” Feng Xingtai continued to reject the suggestions made by Feng Yu.
“Then we na it Tian Peng (General Tian Peng was the na of Pigsy when he was still a general in heavens). This na is short and simple. Anyone who heard it will know that we are selling pork!” Feng Yu casually said.
He was waiting for his father to reject his suggestions a few more tis and then he would suggest “Golden Gong”. Gongs will make a loud noise, and golden gongs would symbolize the arrival of riches and wealth. His father would surely like this na. But Feng Yu did not expect that his father like the na Tian Peng.
Feng Xingtai blinked and turned to his wife: “What do you think of this na?”
“Tian Peng, Pigsy? Can this na really be suitable?” She wanted to cry. This father and son pair had discussed for so long and ca up with such a na?
“Since there are no objections, then that will be the na. Tomorrow I will ask soone to register this brand na in Bing City. I guarantee that our Tian Peng pigs will be the most popular in Bing City!:” Feng Yu said. He was feeling regretful, and he didn’t get to use Golden Gong as the na. But the na Tian Peng was not bad either. Feng Yu consoled himself.
……
The Chief Officer of the Farm Departnt looked at Feng Xingtai speechless. What is this old Feng doing? Why would he na his pig farm as Tian Peng Pig Farm? The last ti, the couplet on the door had already left people speechless and this ti. Was he doing this on purpose to piss off Deputy Officer Xu?
“Chief Officer, is this against the rules? We did not co up with this na for fun. We had thought about this seriously.”
The Chief Officer was trying to hold back the urge to laugh. Serious thoughts? Then what nas would Feng Xingtai co up if he was to na the farm casually? PigPigPig or Mr. Strong Pig?
Actually, Feng Yu had thought of a better na. General Pig. But this na sounds like the na of one of China’s leaders, and he was afraid that people would think that he was insulting that leader.
“Old Feng, why can’t the na of the pig farm remain as pig farm? What must you na it as Tian Peng?” Chief Officer asked.
“Chief Officer, pigs also require branding! You look at our soybean oil and sugar. Our sales are good because of branding. These pigs are the sa too. There is a big difference between products with brands and without brands. Brands will give consurs a sense of credibility.” Feng Xingtai had learned all these from Feng Yu yesterday.
“Branding? Then why not use our district’s na as your brand?” The Chief Officer hopes to get so benefits from Feng Xingtai. If only Tai Hua Premium Cooking Oil had used the district’s na, it could promote their community as well.
“The na of a martyr to be used on a pig farm? Tian Peng is a better na. When you hear this na, you will know that these were godly pigs. Oh yes. During the New Year, our pig farm will donate 10 pigs to the Farm Departnt for you all to help the poor families.” Feng Xingtai once again used the words Feng Yu taught him. As expected, the Chief Officer heard this, he did not give any more rejections.
From that day onwards, the most famous Tian Peng pork in China was born!
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