In the director's office.
Li Zheng, Director of Children's Channel, and Sun Xin, Director of the Program Departnt are both here.
Li Zheng chuckled and said, "Last ti you gave the information about "Tree of Wisdom", I passed it on to the sponsor."
"At first, the sponsors were a little hesitant, but now that the ratings of "Tree of Wisdom" ca out at 11.54, the sponsors imdiately reacted and decided!"
Sun Xin was not surprised by this.
A week ago, after the ratings of the last episode of "Lively Paradise" ca out, the director was very dissatisfied, so he asked Sun Xin to sort out the relevant information and achievents of "Wisdom Tree", and sent it to the advertising sponsor of "Lively Paradise".
The advertiser was already dissatisfied with "Lively Paradise" and even raised an objection to Jishui City TV Station.
This also caused Li Zheng, the director of the children's channel, to feel the pressure to co up with a solution as soon as possible.
Advertisent sponsors are the biggest source of inco in Taiwan, and the leaders of the station will be alard if sothing happens.
After that, Li Zheng thought of the show "Tree of Wisdom" that has been gaining montum recently.
Not surprisingly, the ratings of "Tree of Wisdom" can break 10, and until now, because the program has been established for a short ti, it has not yet received advertising sponsorship.
Li Zheng attaches great importance to "Tree of Wisdom", and this advertising sponsor is relatively big, so he can arrange for these two.
Sun Xin said: "Director, if there is no change, I will start to arrange it like this."
Li Zheng nodded and said: "I gave "Lively Paradise" the opportunity, but they didn't grasp it themselves. They can only bla themselves for their own incompetence, and no one else can say. After you go back, arrange this advertiser When it cos to "Tree of Wisdom", as for "Lively Paradise", just find another advertiser."
After finishing speaking, Li Zheng paused slightly, and said, "I have another idea, what do you think?"
Sun Xin humd and nodded.
The leader has an idea, can she still refuse?
Li Zheng said: "I plan to switch the ti periods of "Tree of Wisdom" and "Lively Paradise"."
Sun Xin was taken aback, "Switch the ti zone?"
Li Zheng's ntion of this matter was beyond Sun Xin's expectations.
The production of so many programs on the channel is rooted in the ti period.
So programs are given a lot of funds, because the ti slot is good, and they are more likely to have high ratings, so the channel will make great efforts to cultivate them.
The change of ti slots has happened on the channel before, but they are all given the green light to good programs with good quality and ratings, but poor ti slots.
Thinking of this, Sun Xin felt that he really thought too much.
Under such conditions, wouldn't it be more appropriate to change the ti slot for "Tree of Wisdom"?
Among the previous programs, which one has the ferocity of the rise of "Tree of Wisdom"? Besides, the current ti period of "Tree of Wisdom", at nine o'clock on Wednesday night, is indeed very bad, not even considered tasteless.
Such a ti period is no match for a program like "Tree of Wisdom" with a rating of over 10.
Sun Xin said with a smile: "The director is still thoughtful. I haven't even thought of changing the ti slot for "Tree of Wisdom"."
Sun Xin flattered quietly, which made Li Zheng chuckle.
Li Zheng said with a smile: "There is another reason, it is because of the advertisers."
"Although "Tree of Wisdom" has a high ratings and can impress advertisers, but the ti slot is at 9 o'clock on Wednesday night, advertisers are very uncertain."
"This ti, on the one hand, we don't give advertisers a chance to find fault. On the other hand, we also give "Wisdom Tree" a chance. We set up a platform for it. How high it can fly depends on itself."
"However, I'm really looking forward to how high the ratings of "Tree of Wisdom" will be."
As Li Zheng spoke, his eyes lit up a little.
Having been a TV personality for so many years, although Li Zheng is no longer working on the front line of the program, what he values most and delights him the most is the program in his hand, which can continue to achieve good results.
This good result is not simply breaking the ratings of 10, but higher, which is also very rare in TV stations.
After hearing Li Zheng's words, Sun Xin also looked forward to it.
The ti period of "Lively Paradise" is the pri ti at eight o'clock on Friday night. During the week, it is second only to Saturday night at eight o'clock, and it is not less important than Sunday night at eight o'clock. UU reading
"Tree of Wisdom" can achieve such excellent results at a relatively bad ti period of 9 o'clock on Wednesday night, so how about changing it to a ti period of 8 o'clock on Friday night?
"Okay, director, I will start making arrangents when I get back." Sun Xin said.
There are still many things involved in the exchange of the ti slots of the two programs and the handover of advertisers.
Li Zheng waved his hand and said, "Go and do your work."
Sun Xin got up to leave, walked out of the director's office, and began to make plans for the next work in her mind.
It must be a great thing for them to tune "Tree of Wisdom" to 8 o'clock on Friday night.
But "Lively Paradise" was rescheduled to 9:00 p.m. on Wednesday, which must be a major blow to this program group.
Moreover, the original advertisers will also be reassigned to the "Wisdom Tree" program group, and the program funds for "Lively Paradise" will inevitably be less in the future.
Tsk tsk, it can be said that it is a double blow!
Sun Xin frowned slightly. Just as the director said, no one can bla this. The TV station is not a nursing ho. The channel gave an opportunity. It was "Lively Paradise" that I didn't grasp. I don't have the ability to give way to capable people. , is there sothing wrong?
soon,
A piece of news spread on the children's channel, causing a sensation!
The ti slot of the "Wisdom Tree" program group was officially changed, from 9 o'clock on Wednesday night to 8 o'clock on Friday night.
The original program "Lively Paradise" at 8 o'clock on Friday night was transferred to the ti period before "Tree of Wisdom".
Although Tan Yue and Zheng Guang were worried about stimulating "Lively Paradise" and affecting the harmony among colleagues, the staff of the "Wisdom Tree" program team who got the news were all happy, happier than New Year's Eve!
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