Chapter 483 Propaganda, Jiangbei
Regarding this eting, the two sides talked very smoothly.
The most important thing is the price. The Hedong TV station offered 2 million yuan per episode, which made everyone in the TV drama departnt very satisfied.
Before the eting, they were worried whether the Hedong TV station would change their minds and lower the price.
During the negotiation, the straightforwardness of the Hedong TV station surprised many people.
Everyone was secretly ashad that their confidence in "Lotus Lantern" was not as good as these outsiders from Hedong TV.
But they were also surprised, how could these guys from Hedong Province believe in "Lotus Lantern" so much, and were willing to bid 2 million for an episode. I don't know, they thought it was money laundering. So that you can't get in touch, this is money laundering.
During the negotiation and cooperation between the two parties, the ti for the broadcast of "Lotus Lantern" was also set.
It will start broadcasting after the TV series currently airing at 8:00 p.m. on the Hedong Provincial TV Station, and the ti is scheduled to be the pri ti at 8:00 p.m. on May 2nd.
Originally, another TV series was to be aired right after. Before "Lotus Lantern" was finished, people from Hedong TV Station were ready for the next drama.
It's just that Tan Yue asked for the broadcast to start as soon as possible, before the start of the Magnolia Awards. It is best to finish broadcasting "Lotus Lantern" one week before Magnolia starts.
Because the Magnolia Awards will announce the nominations one week in advance before the start.
If you can't enter the nominations for major awards, then you must miss these awards.
The current leader of the Hedong TV station can be said to be responsive to Tan Yue.
Tan Yue proposed to start the broadcast as soon as possible, then start the broadcast as soon as possible, and everything else can make way for "Lotus Lantern".
After the negotiation, Qian Tao didn't even drink his saliva, so he imdiately went to find Tan Yue with the contract.
One is that he wants to report to Tan Yue as soon as possible, and he is worried that the leader will be in a hurry.
Second, the contract still needs to be signed by Tan Yue.
Although Chen Ziyu is the president of the company, her workload is not as good as Tan Yue's.
Unless it involves a strategic decision on the company's developnt direction, Chen Ziyu will let it go.
Of course, this depends on Boss Chen's personal wishes. When Qi Kai was the vice president, Boss Chen would take care of important matters in various departnts, but after Tan Yue beca the vice president, Chen Ziyu beca more like a hands-off shopkeeper.
Regarding the sale of the rights to the premiere of "Lotus Lantern" by Bright Entertainnt Company to Hedong TV Station at a price of 2 million per episode, it was officially confird in written form.
After the broadcast ti was set, the promotion of "Lotus Lantern" officially started.
Brilliant Entertainnt Company and Hedong Provincial TV Station will cooperate with each other to promote "Lotus Lantern". This aspect of work belongs to the public relations departnt. Tan Yue is still very relieved of Wu Gong's ability to work.
Bright Entertainnt Company and Hedong TV Station have a division of labor, and Bright Entertainnt Company conducts online promotion, including marketing accounts, self-dia accounts, website advertisents, etc. The Hedong Provincial TV Station is using newspapers and periodicals for publicity. These TV stations belong to the system of the General Administration of Culture and have connections with large newspapers and periodicals in various places. This is also a good piece of publicity.
Colleagues from the two parties worked hard, and the popularity of "Lotus Lantern" on the Internet imdiately rose visible to the naked eye, and the degree of discussion increased greatly.
So far, the publicity about "Lotus Lantern" is not small on the whole, but compared with Sky View Entertainnt's promotion of "Palace and Ancestral Temple", which is like a sea-land-air all-weather bombing-bombing, it is more powerful. Weaker by more than one notch.
However, Brilliant Entertainnt still has a big killer.
During the promotion of "Lotus Lantern", Wu Gong ca to Tan Yue and applied for the new dia departnt to cooperate with the promotion of "Lotus Lantern".
The new dia departnt of Brilliant Entertainnt Company is the first departnt in the entertainnt industry to eat crabs. It is in a leading position among the new dia departnts of major companies in the entire entertainnt industry. Several anchors in the departnt have huge influence on Douyin. Influence and popularity.
Since the establishnt of the new dia departnt, it has been undertaking so publicity functions.
Regarding Wu Gong's application, Tan Yue naturally waved his hand and agreed directly.
the following few days,
There are more and more discussions about "Lotus Lantern" on the Internet. If there are TV dramas, variety shows, movies, and albums that are currently being promoted in the circle, "Gongci" is the first in terms of popularity, then "Lotus Lantern" is No. 1 Two.
In the Post Bar, many posts about "Lotus Lantern" appeared, which aroused heated discussions among netizens.
"I found that there have been a lot of news about "Lotus Lantern" in the past few days. This drama seems to be quite popular. I don't know how the quality is."
"I don't know how the quality is, but it definitely cost a lot of money to promote it. I used to open Douyin, and five of the ten short videos must be beautiful videos. Good guy, now there must be ten videos. Seven of them said "Lotus Lantern."
"I saw so posters and sideshows of "The Lotus Lantern". Liu Qian is so fairy-like. Does she play the role of a fairy in "The Lotus Lantern"? It feels so fairy-like."
"I also saw the poster of "Lotus Lantern", but I feel that Liu Tianxian's role this ti does not seem to be very fairy-like, but it feels a little charming and foxy."
"Didn't you read the entertainnt news? There is an introduction about "The Lotus Lantern". Liu Tianxian didn't play a fairy in it, but a vixen."
"What? A vixen? Hahaha, Tianxian went to act as a vixen? Just for this, I want to see it too."
On Weibo, many Weibo big Vs and marketing accounts started promoting "Lotus Lantern".
These people are very strange or a little clever. They didn't have a clear-cut publicity report like the news dia, but cut in from the perspective of an audience, and initiated a topic about "Lotus Lantern" on Weibo, which attracted the attention of many fans. .
For example, an entertainnt marketing account [National Elite] with more than 3.7 million followers on Weibo said:
"There has been a shortage of dramas recently, and I don't know what drama to watch. By chance, I suddenly saw a very exciting scene, and then I was instantly attracted. I dare say, this is the most handso costu I have ever seen. Always We all know that he is a very talented person, but I didn't expect that he looks so good in ancient costus. And this show also has Liu Qian as the heroine. I have always liked Liu Qian and wanted to catch up It's a pity that I checked the airing ti of this drama, and I have to wait a month."
Under the text, [National Elite] also posted a video, which is a promotional video for "Lotus Lantern".
After posting this Weibo, there were comnts from netizens. This kind of marketing account relies on Weibo for a living. They spend a whole day squatting in front of the computer, watching Weibo and interacting with fans.
For every comnt, the blogger will try his best to bring up the topic and increase the popularity of his blog post.
Gradually, this Weibo was vigorously pushed by the platform, and more and more netizens saw it.
"Aha? Do bloggers want to watch "Lotus Lantern"? I suggest you watch "Palace and Ancestral Hall". There are many big nas, and it must be better than "Lotus Lantern". It will be broadcast on Shanghai Satellite TV on the 26th of the month."
"Hahahaha, like the blogger, I also want to watch "Baolian Lantern" after seeing Erlang Shen's poster in "Baolian Lantern". Teacher Tan Yue is too handso. If he doesn't co out to act, that's true." It's such a pity."
""Lotus Lantern"? Is this a new TV series? Why haven't I heard of it?"
"This "Lotus Lantern" seems to be good, but it's a pity that this drama seems to be on the sa ti as "Gongci" at 8 pm, and I want to watch "Gongci" even more."
"Like the sisters upstairs, I must have watched "Gongci". This "Lotus Lantern" is not qualified to be compared with "Gongci" at all."
"What? Where is Liu Tianxian in "The Lotus Lantern"? Just for this, I have to go and see it too."
On Weibo, there are many other situations like the [National Elite] marketing account.
The popularity of "Lotus Lantern" has risen rapidly.
On Douyin,
Too many users have received related video pushes about "Lotus Lantern".
The Douyin fans of several major anchors in the new dia departnt of Brilliant Entertainnt Company have already exceeded one million fans, while the top anchors like Momo and Jiang Yue have more than ten million Douyin fans.
In addition to these anchors with tens of millions of Weibo fans, the new dia departnt also has a number of accounts, and Douyin fans range from tens to millions.
Brilliant Entertainnt has a group of people brought by Tan Yue to run these accounts exclusively to ensure the high weight of these accounts, and the traffic is astonishing.
Moreover, Bright Entertainnt Company was the first company to cooperate with the Douyin platform. Tan Yue had a long-term vision at the beginning, and added the condition that the Douyin platform should favor the account traffic of Bright Entertainnt Company in the signed contract.
As the largest short video live broadcast platform in the country, the Douyin platform has terrible traffic. Even if it is tilted a little, it is still a huge traffic.
In other words, this is the first benefit of eating crabs given by the market. According to the news that Tan Yue learned, apart from Bright Entertainnt, no other company has the qualification to win this traffic tilt from the Douyin platform, including Tianjing Entertainnt Company and Guangi Entertainnt, two first-class entertainnt companies.
Dozens of high-weight and high-traffic accounts are active at the sa ti, coupled with the traffic support of the Douyin platform, and many reposts by other users of the Douyin platform, etc., all of a sudden, Douyin is full of stories about "Baoyin". The promotion of Lotus Lantern.
The role of the new dia departnt has once again beco prominent, and this ti directly saved nearly eight figures in publicity expenses for Brilliant Entertainnt.
And this way of publicity is surprisingly effective.
For the current PR departnt of Brilliant Entertainnt, the new dia departnt is their best brother departnt.
magic capital.
Tianjing Entertainnt Company Building, currently in the entertainnt industry, there are only two entertainnt companies that own their own building, and they are the two first-class entertainnt companies, Tianjing Entertainnt Company and Guangi Entertainnt Company.
This is a test of the company's financial resources and strength, to so extent, this is a status symbol.
In the future, if a company rises and becos a new first-class entertainnt company, it must have a separate office building. If it does not have this style, it will be looked down upon by other companies.
There is not even a place to work alone, and it is crowded with other companies. Is this considered a first-class entertainnt company?
Our entertainnt industry can't afford to lose this person. If you don't recognize a first-rate entertainnt company like you, it's probably a second-rate one.
Downstairs of Tianjing Entertainnt Company, there are many vehicles parked, ranging from luxury cars worth millions to ordinary vehicles worth hundreds of thousands.
From ti to ti, fashionably dressed people with sunglasses and masks stepped out of their cars and entered Skyview Entertainnt Building.
But the most eye-catching thing is that on the side of the road tens of ters away from the gate of Tianjing Entertainnt Company, paparazzi from different entertainnt newspapers and magazines are holding long guns and short cannons, always aiming at the main entrance of the building, hoping What first-hand information can be obtained.
Three hundred and sixty lines, every line will be the number one scholar.
Although these paparazzi look very low-class, if they play well, they should not be underestimated.
For example, there is a paparazzi leader, known as the king of paparazzi, who holds the privacy of many celebrities or negative news that has been suppressed.
In order not to let these secrets co out, the stars are willing to spend a lot of money to the paparazzi king to keep their appearance innocent.
These incos alone are as high as tens of millions.
This group is hated by many stars, but they can't get rid of it completely. After all, celebrities need traffic, and these paparazzi can generate traffic.
Since there is no way to deal with them, we have to turn a blind eye. There are such a group of people at the gates of many entertainnt companies, but there are many people and few people.
Tianjing Entertainnt Company is one of the most powerful companies in the industry, and there are naturally many paparazzi at the gate.
On the seventh floor, in an office.
Director Jiang Bei stood in front of the window with his hands behind his back, staring straight at the people below.
Jiang Bei has a dium build and a thin face. Because he has been on the set for a long ti, his face looks a little weathered and his skin is not well maintained.
In the recent period, although "Gongci" was completed, he was still busy enough.
Occasionally take a break, that is, stand in front of this window and look at other places.
Jiang Bei looked downstairs and thought the scene downstairs was quite interesting.
This is a habit of Jiangbei, and the reason why he has co to this point may have sothing to do with his habit.
Jiang Bei has a pair of eyes that discover beauty. In his daily life, he often pays attention to the things and scenery around him.
There are thousands of pictures stored in Jiangbei's mobile phone.
Most of these pictures were taken by him casually when he saw so interesting scenes.
So people may lie on the bed and check their mobile phones when they are free, or lie on their side, but in his spare ti, Jiang Bei never plays with his mobile phone to watch short videos, but studies the photos he took.
How can I use these pictures in my own drama.
Accumulated over the years, the material in his mind has reached a terrifying level.
Many people watch the TV series directed by Jiang Bei, and they often feel the beauty and charm of the shots.
These were not taken casually, nor can they be sumd up in a simple sentence that Jiangbei is talented. This is his accumulation over the years, his hard work, and his constant quantitative changes to achieve qualitative changes.
No one's success can be achieved overnight. You can't just see the scenery on the surface of a person and ignore the hard work behind it.
Jiang Bei looked downstairs and narrowed his eyes. Feeling that the scene was interesting, he took out his mobile phone from his pocket, looked downstairs, and found an angle.
Click.
Take a photo.
Jiang Bei had just finished filming, and before UU Reading had ti to appreciate the results of his filming, he heard a knock on the door behind him.
The voice was so sudden that Jiang Bei was startled, and the phone in his hand was almost thrown out.
Heart palpitations, clenched the phone in his hand, and took his hand back from the window.
Good guy, this is the seventh floor. If the phone falls, it can really kill people.
Jiang Bei put the phone in his pocket, wiped the sweat off his forehead, turned around and said, "Co in."
After Jiangbei's words fell, a staff mber pushed the door and walked in, saying, "Director Jiang, the conference room is almost full."
Jiang Bei nodded and said, "Okay, I'll go right away."
After the staff left, Jiang Bei also packed up and went to the conference room.
PS:
Dear readers, the humble author is here to ask for a monthly ticket and a recomndation ticket, as well as a reward.
Refill~
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