Chapter 768: Chapter 768: Compensation
Olivia Davis was not just an actress; she was also a very famous publicist.
Her public relations skills were as excellent as her acting.
She even earned the title of number one publicist in the entertainnt industry.
When faced with a crisis, if you can get Olivia, most people don’t bother looking for anyone else.
On the other hand, if people are aware that Olivia is their opponent, they would feel inferior even before engaging in a competition.
It shows that Olivia truly has a fierce reputation within the industry.
By coincidence, the TV station involved was Cresthill TV Station, which had previously enjoyed a pleasant collaboration with Olivia.
This was mainly due to Olivia’s participation in Cresthill TV’s variety show “Classic X Files,” and how well she got along with the show’s director Dylan Olsten.
Especially when Olivia was ridiculed online and targeted by Star Guest Platform for boycott, Dylan remained supportive of her.
As a result, Olivia rembered Dylan’s kindness.
When the issue with Jas Davies arose,
The TV station urged Dylan to contact Olivia.
They asked her to help analyze the pros and cons of the situation.
Whether it would be okay to air Jas Davies’ TV series.
Whether it could be profitable.
Airing Jas Davies’ TV series on schedule would result in criticism.
But how much damage would this backlash bring to the TV station?
Olivia didn’t hold back, providing an in-depth analysis for the TV station.
In the end, it was determined that withdrawing “The Way Ho” from the schedule might cause losses. Still, it would be less damaging than airing it.
As luck would have it,
Right after talking to Olivia over the phone, the TV station was inford that all brands that previously signed on for advertising had withdrawn.
As series were aired on the TV station for free, the station profited from advertisents inserted in the middle of the show.
There were also ads at the beginning and end of each episode, as well as sponsorships and such.
But now, due to the negative news about Jas Davies, advertisers believed netizens would boycott the show.
As a result, the audience wouldn’t watch the series, leading to poor ratings.
And if nobody was watching the drama, no one would be watching their ads either.
It wasn’t just about having fewer viewers.
If the audience started to hate these advertisers because of this fiasco, the unintentional consequences would outweigh the benefits.
Take a look at all the brands that had endorsed Jas Davies; weren’t they all busy canceling contracts with him?
So without any advertisers, what was the point in airing the series?
In light of this, the TV station urgently withdrew the series.
They tried to push forward another series, but scheduling needed to be negotiated.
So they decided to use the Pingla Culinary Competition’s Spring Festival Special Program to fill the gap.
“The station stated that in order to compensate, they will promote the show all day today. Advertisents will be inserted into every Cresthill TV program. Addtionally, they also offer promotion on their official website, coverage on Facebook’s hot topics, and a marketing account for further assistance. All expenses will be covered by Cresthill TV.”
As long as Pingla agreed, that permission was enough for the show to be aired ahead of schedule.
If it were any other program, Cresthill TV wouldn’t be so polite as to offer so much compensation.
After all, purchasing a hot-topic spot on Facebook wasn’t cheap.
The top five spots on Facebook were calculated by the hour.
With a price of 400,000 per hour, it was truly painful to spend that much.
Even Cresthill TV felt the pinch with that amount of expenditure.
But surely, they couldn’t just promote the series for one hour.
Since Cresthill TV promised to spread the word all day, they would have to allot at least five or six hours of airti.
Also, they would have to use marketing accounts for additional support.
Red-V marketing accounts with many followers and high readership numbers don’t co cheap.
And they couldn’t just rely on one marketing account.
Naturally, many interconnected marketing accounts were needed to maintain the hype.
These expenses added up, making for a substantial sum.
This level of compensation was indeed a rare offering for Cresthill TV.
In the end, it was all because they didn’t dare offend Adrian Zhekova.
If it were anyone else, Cresthill TV wouldn’t offer this compensation.
They wouldn’t have been so easily convinced to reschedule.
Sheldon Rowland said, “The marketing departnt calculated that our original promotional plan would cost less than what Cresthill TV offered.”
Primarily because the current situation was ti-sensitive.
Instantly pushing the schedule ahead while ensuring adequate promotion,
required a comprehensive spread of publicity in a short period of ti.
This would naturally be far more expensive than gradually rolling out promotions.
“However, the effect of this promotion would be similar to our original plan,” Sheldon added.
“Agreed,” Adrian replied. “And have soone else contact those short-video platforms to buy so promotion. Pingla will cover the costs. Tell your team to coordinate with the TV station to obtain clips from tonight’s program for promotional purposes.”
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