1282: Chapter 630: The Scalper Expert Yan Fei_2 1282: Chapter 630: The Scalper Expert Yan Fei_2 Xiang Rui thought this idea made sense, so she hurriedly contacted the advertising departnt of the magazine that afternoon, asking them to place an ad for their beef gan.
What no one at the Fattening Farm, including Liu JinXue, had expected was that in the following days, Boss Yan, this “Yellow Cattle Expert,” actually received royalties from several more magazines.
As for those published articles, both the titles and the content were the sa, simple and easy to understand, such as “Why Tea Can Treat Bloating in Yellow Cattle,” “Don’t Worry if Cattle Accidentally Consu Organophosphate Pesticides, Tea Treatnt Works Wonders,” “Who Knew Tobacco Leaves Had This Use: On Treating Cattle Illnesses with Tobacco Leaves,” “How to Better Prevent Various Diseases in Concentrated Cattle Rearing at Fattening Farms,” “So Simple Thoughts on Yellow Cattle Fattening Farm Construction,” “Cattle Farming Can Be chanized,” and so on.
So of these articles were, indeed, sowhat ‘simple thoughts’, but others seed more like advertising, such as the one on how to better prevent diseases, where Boss Yan heavily promoted his own cattle farm and how he had established a highly efficient veterinary team that was ahead of others in disease prevention…
For example, the article on chanizing cattle farming described how Xiaosong, while visiting other manufacturers, had a stroke of genius and faced various challenges head-on, overcoming countless difficulties to finally equip the Fattening Farm with an automatic feeding machine…
It would be one thing if it was just these articles, but there were so that Liu JinXue found to be rather far-fetched, such as “Playing the Guzheng to Cattle Might Not Be Useless.”
In that article, Expert Yan used concrete data and plentiful theoretical knowledge to prove one thing: playing music for cattle could make them gain weight faster and improve the quality of their at.
Heavens could bear witness that Liu JinXue had been at the Yellow Cattle Fattening Farm for so long and had never seen Expert Yan put this theory into practice.
Well, not quite, Liu JinXue thought to himself, then suddenly rembered that Boss Yan had indeed ‘practiced’ this: so ti ago, he installed a loudspeaker above the new cattle shed at the construction site, playing so Guzheng music every day.
Because of this, the workers were quite happy, saying that Boss Yan really considered the workers’ well-being, providing music while they worked—although the twanging and plucking they heard didn’t make much sense to them.
It turned out that the music wasn’t for the workers after all; it was for the cattle…
And judging by the ti the magazine was mailed, it seems that Boss Yan had the loudspeaker installed just as his article was sent off.
But what of it?
Sotis things just don’t make sense: because it was Boss Yan Fei who wrote the article, and indeed, his farm’s beef was sold all the way to Hong Kong.
Not to ntion the entire region, when it ca to beef quality, who could surpass him in the whole province?
If you wanted to refute him, you’d have to surpass him first.
Didn’t you see, under each article written by Boss Yan in that magazine, there was always an additional author bio: Author Yan Fei is a famous entrepreneur in our city, a leader in wealth creation, and the chairman of Morning Glory Agricultural and Animal Husbandry Company.
With rich experience in yellow cattle breeding, the Yellow Cattle raised and fattened by Morning Glory Agricultural and Animal Husbandry Company are sold as far as Hong Kong, Shen City, and Black Gold City.
Morning Glory brand beef gan is well-known to every household…
In the first couple of bios, they wrote Yan Fei as a famous entrepreneur.
But in the later articles, they directly replaced ‘entrepreneur’—and it beca: Author Yan Fei is a well-known Yellow Cattle breeding expert in our city…
It wasn’t surprising at all.
Local magazines would rack their brains to reprint articles from other magazines and newspapers since there aren’t many local submissions.
Now that they suddenly received an ‘original’ submission from a local celebrity, everyone at the magazine, from top to bottom, was overjoyed.
How could they not applaud and promote this ‘local famous expert’?
In addition, there was another reason why Boss Yan Fei’s articles always appeared near the front of the magazine, with the titles in the table of contents in bold and enlarged fonts.
The reason was, any magazine that had published an article by Boss Yan would, just like the first one where his article appeared, feature an ad for Morning Glory brand beef gan produced by Morning Glory Agricultural and Animal Husbandry Company for a while afterward.
It’s said that for so low-profile local magazines that had struggled to attract a single ad since their first issue, now they had soone offering ad paynts proactively.
Who cares if the article was reasonable or not when published—what harm could it do?
Boss Yan didn’t just submit articles to local magazines but also to relevant provincial magazines.
Each submission followed the sa routine, and at the sa ti, he would ‘tactfully’ express his intention: If you publish my article, next ti, buddy, I’ll place an ad in your magazine for the beef gan produced by my factory!
In the magazines concerned with animal husbandry and veterinary science, the circulation numbers were so embarrassing that the magazine staff wouldn’t even ntion them publicly—there were hardly any ads.
Therefore, Yan Fei’s ads were naturally placed in those at the provincial level.
It wasn’t expensive at all; a few thousand for a magazine was enough, and there were even the cheapest ones for just a few hundred.
The Fattening Farm staff initially were just excited and failed to notice this problem, but later it was Liu JinXue who realized there was an issue.
Others thought the magazines published Boss Yan’s articles and that Boss Yan, pleased with this, placed so ads in those magazines.
Liu JinXue, however, sensitively sensed that…
there might be sothing more to it.
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