In the current dostic gaming industry, so give it face and call it Tengwangmi.
Without giving it face, it's all just dirt and clay chickens under Tengxu.
So Wu Changxun is dismissive of Wang Chunyun's statent.
But soon Wang Chunyun continues with the introduction.
"This ga nad Sugar Bean Man Adventure has a very obvious feature.
That is family fun. It is suitable for all age groups to play, and is especially favored by teenagers.
According to our survey, the main player group of Sugar Bean Man Adventure consists of approximately forty percent elentary to high school students, while college students account for thirty percent.
Overall, over twenty percent of the player base for Sugar Bean Man Adventure had never played any mobile gas before.
What does this an? It ans the ga has an extrely strong appeal to users who have never engaged with gas before.
Moreover, looking at the content of the ga, it includes co-creation, social interaction, variety show challenges, and making friends.
All this content reveals that, although it is nominally a ga, it is actually a dating platform, and primarily for teenagers.
If this ga is allowed to grow, then the company behind it, Yiyang Ga, will have firmly grasped a group of future main gaming spenders."
Wang Chunyun's speech wrinkled the brows of the executives present.
Giant corporations always make money now, but worry about future revenue.
All giant enterprises fear being abandoned by the tis and want to catch the future.
Therefore, although the young demographic is not the main spending force in the gaming circle, they are the group that giant corporations like Tengxu most want to capture.
Just look at those legendary web gas.
These gas are clearly outdated, yet they still make money.
Why?
Isn't it because it was the favorite ga of young people who couldn't afford it back then?
When these young people have money in their hands, they naturally resort to spending feverishly, throwing money at these web gas.
And a ga aid at young people, with social features.
If allowed to mature, becoming a mory for a generation.
Then this ga could probably generate money for decades.
Moreover, variety show challenge gas aren't restricted by the concept of being outdated.
Anyti you think of it, you can play a few rounds with friends.
And this ga makes money through appearance sales.
If it becos the next Wukong.
Then it will definitely impact the revenue that originally belonged to Wukong in this sector.
"In short." Brother Ma speaks up, "This type of ga is different from the second-dinsional gas.
We can accept a Yingkumi appearing in the second-dinsional field. But we absolutely cannot allow a challenger in the social gaming field.
Especially since the company behind this ga is Yiyang Ga.
If Chen Yiyang integrates Yingkumi and Yiyang Ga in the future, then they will completely control the youth gaming group, which is unacceptable to us.
Therefore, Wang Chunyun will assemble a team to quickly replicate a ga modeled after Sugar Bean Man Adventure.
The ga content needs to connect all Tengxu's content, including video, gas, social, and advertising."
"Ahem." Wang Chunyun coughs twice and then says, "Actually, my team has already created a ga similar to Sugar Bean Man Adventure.
Because variety show challenge gas in end-gas actually appeared more than a year ago.
At that ti, we found this mode interesting, so we copied one. Didn't expect it to co in handy now.
If resources are sufficient, we expect to complete this ga within half a month and conduct testing.
Soonest, within a month, the ga can go live."
Wang Chunyun's words didn't shock Tengxu's senior managent.
Because this is Tengxu's speed.
No one knows exactly how many gas are created by various Tengxu studios.
Because the number of gas that truly receive resource preference and are launched is less than one-tenth of those being produced or completed.
There are even many seemingly unreliable ga types that other ga companies wouldn't bother making, but Tengxu made quite a few.
The goal is, should any ga genre beco popular, Tengxu can imdiately bring out a similar ga to seize the market.
Creating a ga doesn't really cost much.
Because the cost is just labor, whether or not they make gas, Tengxu has to support so many people.
The real expense is in operating and marketing costs after the ga launches.
As long as the ga doesn't go live, for Tengxu these gas cost nearly zero.
For example, after the notorious trend took off, Tengxu imdiately launched a so-called second-dinsional open world ga to compete.
Although this ga was quietly crushed.
It still made so quick money through promotion.
So now when Wang Chunyun ntions having a similar variety show challenge ga on hand, no one finds it surprising.
"How much marketing resource do you need?" Brother Ma looks at Wang Chunyun.
"Preferably at the billion-level." Wang Chunyun says.
"Although the creation cost of this ga is only a few tens of millions. Yet variety show challenge type gas don't demand much technicality.
Stitching so additional content doesn't take much effort. The key is whether marketing is adequate.
If the marketing is sufficient, then our user count can surpass that of Sugar Bean Man Adventure in a short ti.
And when our user count overwhelms theirs, we can slowly push them out of the market."
"I'll give you 1.4 billion." Brother Ma looks at Wang Chunyun, "Initial marketing spend of 1.4 billion. Prepare according to this scale, once the ga is live, including Wukong, Qiuqiu platform, any Tengxu-direct ga or platform, can coordinate with you for promotion."
Gasp.
Even Wang Chunyun couldn't help but take a sharp intake of breath upon hearing Brother Ma approve this marketing budget.
1.4 billion.
What does 1.4 billion an in the gaming industry?
GTA V, a famous ga, had a production cost of 130 million USD and a marketing budget of 110 million USD.
Combined, it's around the number approved by Brother Ma.
Previously, the hefty profit-making Black Wukong that beca the village's first college student had a total cost of about 300 million.
1.4 billion can produce four and a half Black Wukongs.
"Any other questions?" Brother Ma looks at Wang Chunyun.
"No, none." Hearing this budget, Wang Chunyun wouldn't dare propose anything else.
Besides the 1.4 billion cash, top gas like Wukong willingly coordinate promotions with Wang Chunyun.
If Wang Chunyun still fails to outperform the competition, he feels he might as well resign.
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