’Still paying high prices for ice cream? Check out Yiming Ice Cream which has steadfastly sold ice cream for 1.5 yuan each for ten years.’
’Old dostic factory apologizes for raising the 1 yuan ice cream price to 1.5 yuan.’
’Cheap dostic ice cream is here, quality not inferior to Haagen-Dazs, but sold at only a tenth of Haagen-Dazs’s price.’
The marketing copy was everywhere, spreading rapidly.
Although these marketing thods are a bit old.
Many manufacturers have been using this patriotic pitch for years.
But this type of pitch is undeniably effective.
Especially since this ti the ssage was not exaggerated; what Chen Yiyang is selling is indeed affordable ice cream, and the taste and ingredients are above average.
In terms of cost, Yiyang Flash Sale and Kuxing helped Yiming offset most of the costs, plus Chen Yiyang’s requirent for this ice cream factory was just to sustain itself.
So most people were willing to try this ice cream after seeing the ads.
It also happens to be sumr right now.
Yiming Ice Cream from Chen Yiyang, using Flash Delivery logistics, directly delivered the ice cream to everyone’s doorstep.
As Ugly Group and Taobao were fiercely competing over milk tea prices, Yiyang Flash Sale pulled a surprise move by directly competing on ice cream prices.
Ugly Group and Taobao wanted to keep up.
But upon investigating, they were dumbfounded.
Because Yiming Ice Cream was only sold offline or through Yiyang Flash Sale, they couldn’t get the stock.
Thinking of buying other ice creams, they found out.
Even a major company like ng Niu priced their ice cream at three to four yuan per piece.
While Chen Yiyang’s ice cream was 1.5 yuan, with delivery fees at most 0.5 yuan.
Which ans if you buy five ice creams, the delivery fee is practically negligible.
But for Taobao and Ugly Group to match this price, they would not only need to subsidize the delivery fee but also at least two yuan per ice cream.
Who can afford such subsidies?
For the first ti, Taobao and Ugly Group felt the helplessness that other milk tea brands felt when faced with Mishu Ice City.
Because with these costs and prices, it’s simply unachievable for them.
"The collaboration between the ice cream snack factory, Kuxing Coffee, and Yiyang Flash Sale really has its rits."
Chen Yiyang and the little accountant were reviewing the success of this strategy.
Originally, Chen Yiyang thought that having nurous diverse enterprises under his na wasn’t good for the company’s future developnt.
But through this experience, he realized sothing.
Many companies can actually share certain channels and logistics to save costs.
This was inspired by Mishu Ice City.
Mishu Ice City engaged in logistics and raw material bases, significantly saving costs.
Mishu did this to serve itself, so the savings were sowhat limited.
But Chen Yiyang could integrate Yiyang Flash Sale, milk tea, and ice cream factory—enterprises from different fields—to collectively reduce costs and strike against other companies and businesses.
Chen Yiyang described this strategy as a "group army warfare thod."
This was just a small trial.
Chen Yiyang planned to integrate more companies to try this strategy in the future.
"Hey buddy, long ti no contact."
Schaefer, who hadn’t reached out in a while, called Chen Yiyang.
"Yeah, how have you been recently?" Chen Yiyang hadn’t chatted with Schaefer for quite so ti.
"Rember the arms deal I ntioned I was involved in?"
"You an helping France’s Rafale sell to India? I saw in the news recently that India’s Rafale got shot down."
"Exactly, so, I got screwed over again."
Schaefer said this very calmly, but Chen Yiyang felt like this guy was about to jump out a window.
So, he hurriedly said, "It’s okay, buddy. We can earn back the money."
"I know, I know." Schaefer said without much fluctuation in his tone, "I won’t be involved in arms deals like this again. I’ve had enough this ti."
"Is there anything I can do to help you?" Chen Yiyang asked.
"I got in touch with a project in the United Kingdom. The British Governnt, to lift people’s spirits and rescue the ruling party’s declining support, is preparing to launch a national project."
"Tell more," Chen Yiyang asked, curious.
"The British Governnt plans to install Great Britain dostic solar panels on all school roofs for electricity generation. This project is being called a national project by the British Governnt."
"The UK’s solar panel technology isn’t that great, right?" Chen Yiyang said.
Not to brag, but currently in Huaxia, the photovoltaic industry has bankrupted global peers, while they continue to compete fiercely among themselves.
The UK embarking on a solar panel project can’t bypass dostic suppliers.
"That doesn’t conflict." Schaefer said, "This national project, the UK solar project, in its public narrative claims to use British dostic solar technology and local clean energy, but that doesn’t conflict with their intention to use Huaxia’s solar panels."
"Huh?" Chen Yiyang was puzzled after hearing Schaefer’s words.
How is that not a conflict?
In photovoltaic, the key is the solar panels. Using panels from other countries, how is it British-made?
"Do you know the term ’ho grown’?"
"ans locally produced energy?"
"Yes, it can also be understood as dostic energy."
Schaefer explained to Chen Yiyang, "Using the sun shining on British soil to produce clean energy, that’s ’ho grown,’ British Empire dostic energy."
"What about the solar panels?"
"The solar panels don’t matter; they’re just a dium." Seeing that Chen Yiyang hadn’t grasped the concept, Schaefer made it clearer, "Back when you in Huaxia imported machines abroad to self-reliantly extract coal, wasn’t that coal considered your dostic coal?"
"That’s true."
"The UK’s project is similar. The clean energy will be promoted as UK dostic clean energy. Can you say it’s not UK-made?"
Six.
Chen Yiyang now fully understood this strategy.
Once the project succeeds, with the British Governnt’s narrative using ’ho grown’ to convey that it’s dostic clean energy, who could argue otherwise?
Even if opposition parties try to make an issue, the governnt has plenty of room to explain.
Moreover, in news, first impressions are crucial; most people will rember it as dostic energy.
Few will dwell on semantic debates afterward.
"This is a great business deal, right? Help connect with a cost-effective photovoltaic company on your end, preferably one you have investnt control over, and ensure the company doesn’t heavily publicize this.
Then I’ll diate to sell solar panels to the UK, ensuring you achieve more profit than typical sales."
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