Chen Yiyang originally intended to prevent Chang Cheng from continuing to pester him about the Tula City auto factory issue.
Unexpectedly, the result was too effective, and Chang Cheng fully retreated.
Chang Cheng’s retreat was not communicated to its allies.
The main reason is that Wei Yujun felt that he was persuaded by allies to deal with Chen Yiyang this ti.
So he harbored so resentnt.
Others only saw that Chang Cheng no longer opposed Yiyang Automobile in terms of publicity or actual actions, but since they couldn’t find out the reason.
Others just assud that Wei Yujun, the old fox, was waiting to watch the tigers fight and, seeing that he couldn’t take down Chen Yiyang quickly, decided to retreat and observe.
However, regardless of the external situation, Chen Yiyang couldn’t afford to pay attention to it anymore.
His Yiyang Automobile’s first car, the Baize Lingguang, was finally about to be launched in the dostic market.
This new energy electric vehicle has already sold several tens of thousands of units in Thailand, Brazil, and Japan.
So far, there have been no significant issues with quality and control.
So minor problems have also been improved based on user feedback.
This dostic launch basically represents the best that Yiyang Automobile can achieve.
Of course, Chen Yiyang would personally host the launch of Baize Lingguang’s new car.
His car launch is different from Xiaomi’s launch event.
For Xiaomi, orders are only taken after the event concludes.
Here, however, sales start imdiately after the conference, and if you go to a dealership and pay on-site, you can drive the car away imdiately.
Furthermore, Chen Yiyang actively sent several cars to certain dia outlets for testing.
Yiyang Automobile prepared around fifty thousand vehicles for sale in the dostic market.
The reason for preparing this volu is primarily because Yiyang Automobile does not intend to profit from its first car.
The basic model is priced at one hundred thousand, and the luxury model at one hundred and twenty thousand.
Although the lowest price is significantly higher than Biya Mansion’s cheapest new energy vehicle,
in terms of cost-effectiveness, Chen Yiyang’s car in performance and configuration is equivalent to Biya Mansion’s cars priced around one hundred and fifty thousand.
Achieving this price is partly because Yiyang Automobile is still a small automotive company with fewer employees and managent, thus incurring lower labor costs.
Another reason is that profits earned from foreign markets are used to support the dostic market. Profits from abroad can sustain the dostic company.
So, after deducting the commission given to the dealers, the manufacturer essentially makes no money.
The main goal of this car is to capture the market, make the brand known, and worry about profits later.
If possible, Chen Yiyang certainly wouldn’t want to do it this way.
However, in the field of new energy vehicles, Chen Yiyang entered too late, and top automobile companies have already begun to clear out small and dium-sized competitors.
According to the normal market rules, it’s already quite good if five well-off new energy car companies can survive in the dostic market.
Chen Yiyang can only ensure his survival by lowering prices first.
With enough orders, production capacity can be maintained.
With production capacity, there is a future.
Of course, Chen Yiyang has never been very enthusiastic about high-end products.
If a product costs one or two tis more than others due to its brand, Chen Yiyang would prefer to choose a cheaper alternative.
Because in the industrial field, a brand is a very superficial thing.
Many industrial companies set the tone for high-end brands before even launching their products.
This is practically nonsense.
Most popular high-end brands on the market were not initially high-end when they first erged. They earned a good reputation with users through diligent product developnt and then beca high-end through technological upgrades.
If Rice Auto had not accumulated years of experience in the Mi Ho ecosystem and Rice Mobile, could their cars sell for two or three hundred thousand?
Certainly not.
If Apple hadn’t made years of efforts and technical reserves in the field of electronic products before the ergence of smartphones, could they charge high premiums for their phones just based on their early advantages in the smartphone field?
Certainly not either.
So, Chen Yiyang sotis doesn’t understand so brands. He never made products in other fields or accumulated users,
then suddenly raised so funds and ca up with an idea to create a high-end brand and products.
As a result, they often only create a high-end image through marketing but quickly fall apart due to budget issues.
Even if Chen Yiyang wanted to make mid-range or high-end cars, he would first focus on making his first low-end car seriously and cost-effectively.
To the extent that all users believe that although Yiyang’s cars are cheap, their quality control is excellent, and they have great after-sales service, making them worth buying.
Only then would he consider other things.
Chen Yiyang’s launch event didn’t invite many industry peers, but many of his friends from the entertainnt industry voluntarily ca to help with promotions.
Nevertheless, in terms of marketing, Chen Yiyang used moderation.
Nowadays, if a brand engages in large-scale marketing on the internet, it’s easy for users to think that you’re spending money on marketing rather than product developnt.
So Chen Yiyang still plans to let the product speak for itself.
However, Chen Yiyang himself is sowhat of an internet celebrity, combined with his friends in the entertainnt industry, his signed artists, and the influencers from his live-streaming sales company cooperating in promotions.
In the first week, Baize Lingguang sold more than ten thousand vehicles, marking a significant success.
"Currently, our car has a good reputation among both male and female users."
Liu Xiaoyue reported to Chen Yiyang.
"In the female user segnt, boss, your reputation in the entertainnt circle and live-streaming sales sector has greatly helped the company.
Many female users knew about our product imdiately after the launch event.
For many female drivers, a one hundred thousand yuan new energy vehicle is an excellent choice for use as a commuter car.
Furthermore, our intelligent driver assistance features help users park, so our female users think our product is very cost-effective.
In the male user segnt, since the Baize Lingguang achieved success in Thailand, Brazil, and Japan before launching dostically, and is priced lower than abroad,
many male users believe our car can earn money internationally and consider it an excellent vehicle. Especially since we’ve secured the top spot in new energy sales in the Japanese market,
male users have great confidence in the quality of our car."
"Alright, I understand." Chen Yiyang nodded with satisfaction.
"By the way," he imdiately asked, "have other car companies made any moves yet? Logically, when another car company joins the new energy vehicle competition, other companies should have so response."
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