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But this was no longer important, the important thing was that George Caponti could face off against Jack Dempsey.

Just like when Jack Dempsey initially took on Jess Willard, if George Caponti were to win, then in the next match, George Caponti could command the sa appearance fee as Jack Dempsey now does!

Soon, Tex Ricard arrived in Atlantic City and on behalf of George Caponti, signed a contract with Starry Entertainnt.

After the two parties signed the contract, Atlantic City Broadcast and the "Atlantic City Post" imdiately began to promote the boxing match!

Before long, the entire nation knew about it.

When everyone heard that the boxing champion Jack Dempsey was preparing to take on the rising star George Caponti, they too were imdiately excited!

But there were always those who were unhappy about such news!

.

Pittsburgh!

With the fifty thousand US Dollars from Luke Jackson, the negotiations with Reid Hajj and KDKA went much more smoothly, and after several rounds of discussions, they finally decided to sign the contract today!

Luke Jackson was very happy at this mont, discussing sothing with KDKA's General Manager, Vasili Bernard.

"Although the influence of the high school league is not on par with Major League Baseball, at least it's a good start. Once we officially sign the contract, the company should focus the broadcast on the ho gas of colleges in a few eastern states! Particularly their intercollegiate matches, and as for their gas in the west, we can choose to report on those selectively,"

KDKA's current bandwidth could only cover the entire East, and although it was technically possible to keep up with the ga status of the western teams, they had to consider the ho-field advantage and the Eastern Arican public's concern for their teams.

Vasili Bernard nodded and said, "Don't worry, I've already instructed them accordingly, and there's another matter!"

"What's the matter?"

"Since we're about to sign a contract with the high school league, I have already invited so companies from the East for an advertising pitch. I hope Mr. Jackson can make an appearance at the event to bolster our efforts!"

"Haha, I thought it was sothing serious. I will definitely attend!"

As the second-largest broadcasting company in the United States, KDKA's difference compared to Atlantic City Broadcast was quite comprehensive.

Take advertising pitches, for instance. Discover hidden tales at My Virtual Library Empire

At the beginning of this year, Atlantic City Broadcast held its first national advertising pitch for regular slots, attracting participation from nurous companies covering various industries nationwide.

In contrast, KDKA, despite being the country's second-largest broadcaster, had not yet hosted a regular slot advertising pitch. It wasn't for lack of desire, but knowing that even if they did hold one, not many companies would participate!

Even local businesses from Pittsburgh had gone to Atlantic City to take part in Atlantic City Broadcast's advertising pitch, which spoke volus about KDKA's current situation.

Now that they were finally about to sign a contract with the high school sports league, they could at least boast a flagship program.

The board of directors at Westinghouse Electric Corporation regularly put pressure on KDKA regarding its profitability, which has put Vasili Bernard under significant stress lately.

Therefore, as soon as he confird that a contract could be signed with the college alliance, Vasili Bernard imdiately sent out invitations for advertising slots to companies located in the eastern United States.

Luke Jackson continued to encourage him, "Vasili, I know you've been under a lot of pressure recently, but you have to believe that comrcial broadcasting, as an erging industry, has a very promising outlook. Otherwise, those guys on Wall Street wouldn't have chosen to invest in us!"

As a subsidiary of Westinghouse, KDKA's board of directors was not only comprised of Westinghouse Electric Corporation but also included so Wall Street investors.

Having witnessed the success of Atlantic City Broadcast, they naturally would not overlook this sector.

In reality, they would have preferred to invest in Donnie's Atlantic City Broadcast, but the terms he offered were too harsh for them to accept.

Moreover, with Atlantic City Broadcast also receiving investnt from General Electric — effectively Morgan's investnt — they, unable to accept Donnie's terms, refrained from any hostile actions.

So, in the end, they had to choose to invest in other broadcasting companies. Apart from Donnie's Atlantic City Broadcast, the best prospect in the United States was KDKA, supported by Westinghouse!

Westinghouse wasn't as stringent about Wall Street funds entering KDKA, so after evaluating their options, they selected three Wall Street investnt firms to join the board of directors of KDKA!

Vasili Bernard nodded and said, "I understand. It's just that because comrcial broadcasting is indeed an erging industry, we lack the necessary understanding of its developnt. Often, we have to learn by following the path of developnt taken by Atlantic City Broadcast.

However, this causes us to always be in the position of a chaser, which is quite uncomfortable!"

Luke Jackson laughed and said, "Don't worry, this situation won't last for long. Don't forget, when our Westinghouse company was established, we were actually following in the footsteps of General Electric. But now we have beco an entity on par with General Electric. So being in the lead at the start doesn't necessarily an you'll stay ahead forever.

As you just ntioned, because comrcial broadcasting is an erging industry, nobody knows where the path ahead will lead. I believe even Donnie doesn't know for sure. He's also groping his way forward.

Under such circumstances, it's possible for Donnie to take a wrong turn and fall into an abyss, whereas we might avoid these pitfalls with the experience of his failure to guide us!"

With Luke Jackson's support, Vasili Bernard seed much more spirited. "You're right," he said, "I shouldn't always be so worried!"

Seeing Vasili Bernard spirited, Luke Jackson smiled and said, "That's more like it. The college alliance is just the beginning. I'll apply for more funding from the board of directors. We can then look for other alliances to join, and over ti we will slowly catch up to Atlantic City Broadcast!"

"I understand. Thank you, Mr. Jackson!"

Vasili Bernard said earnestly.

As the two were talking, Reid Hajj ca over in a hurried and embarrassed manner.

At that mont, neither Luke Jackson nor Vasili Bernard noticed Reid Hajj's expression. Vasili, still smiling, said, "Mr. Hajj, are we ready to sign the contract officially now?"

Reid Hajj first looked at Luke Jackson with an embarrassed glance, then seed hesitant.

"Reid, is there a problem?" It was only then that Luke Jackson noticed Reid Hajj's expression wasn't quite right!

Reid Hajj said helplessly, "Mr. Jackson, Mr. Bernard, I'm afraid our contract might not be signed today!"

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