```
The success of Miss Arica continues.
Good Morning Cereal is a cereal company based in Philadelphia, United States. The day after the regional preliminary of Miss Arica ended, their person-in-charge, Anthony Roberts, arrived in Atlantic City.
Today, he finally t Donnie Block.
"Mr. Block, hello, I'm delighted to et you today!"
Upon eting Donnie Block, Anthony Roberts was extrely humble. He had to be, considering the sales of Good Morning Cereal were increasingly disappointing.
The breakfast cereal industry in the United States was among the first to reap the benefits of advertising, but that did not an every brand's cereal was equally successful.
Previously, Anthony Roberts considered advertising in newspapers, but there were already several cereal companies publicizing there. Having suffered from the lack of advertising before, Anthony decided this ti to stay ahead of his competitors.
So, when he saw the newspaper report on the second day of the Miss Arica Philadelphia regional competition, he imdiately had his company investigate the impact of Miss Arica.
This survey genuinely shocked Anthony Roberts: the event was already common knowledge in the United States. More importantly, Anthony discovered two things that could be highly beneficial for him.
First, according to the information Anthony received, Starry Entertainnt, the organizer of Miss Arica, had applied for a comrcial radio broadcast license. During the second round of regional finals, they would start broadcasting nationwide.
Given the current popularity of Miss Arica, Anthony believed that once the Atlantic City Broadcast started, it would undoubtedly attract a large audience.
Second, the top eight beauty contestants from the Philadelphia regional would tour Philadelphia to canvass for votes, sure to attract large crowds. If at this ti, one could have a contestant speak at their company, how much traffic would that bring? Chapter Discover:
After understanding these two points, Anthony imdiately bought a train ticket to Atlantic City that sa day, wishing to et Mr. Block, only to find that Donnie had no ti that day.
"Mr. Roberts, welco to Atlantic City. Regarding the collaboration you're interested in, my secretary Dwight has inford about it. Our company is also very pleased to work with your esteed company!"
Dwight is now Donnie's personal bodyguard, driver, and secretary!
Seeing Donnie's attitude made Anthony quite happy; he saw it as a good start to the cooperation between the two parties.
"Mr. Block is truly a business genius. Beauty pageants were held in Atlantic City last year, but none had the impact of your Miss Arica. I believe when it cos to the regional finals, it will beco a national news sensation."
Donnie laughed, "So, Mr. Roberts, you are also a guest of our Atlantic City now?"
Anthony responded with a smile, "I co to Atlantic City every month!"
Donnie rejoined, "Atlantic City welcos every valued guest like Mr. Roberts!"
After the pleasantries, Donnie got straight to the point of the conversation. This is how Aricans do business: no need for much beating around the bush as everyone can state their needs outright.
"I wonder, Mr. Roberts, what level of partnership are you interested in?"
Anthony was slightly taken aback and asked Donnie, "What levels of partnership?"
Donnie explained, "According to Starry Entertainnt's plan for Miss Arica advertiser partnerships, we've divided our cooperation into three tiers."
"There's Tier C, this category ensures that by the ti the regional finals begin, your company's advertisents will appear in the Miss Arica promotional brochures. Those will include a detailed introduction to your company, along with Miss Arica's appreciation."
"For Tier B partners, your company surely already knows that our company owns its own newspaper and radio station. If you choose Tier B cooperation, whether it's in the paper or on the radio when broadcasting content related to Miss Arica, your company's na will be ntioned. We'll even craft a short story on the radio specifically to advertise your company's products."
"As for Tier A partnership, it is all-encompassing. When the competitions take place, not only will there be posters displaying your products at the venues, but our Miss Aricas will also give speeches at your company beforehand. Lastly, there's sothing you might not know yet, Mr. Roberts,"
"We have fild an exclusive docuntary for Miss Arica. It might be too late for the preliminaries, but during the filming of the regional and national finals' docuntaries, the beauty contestants will showcase your company's products to every viewer!"
"Of course, different tiers of partnership co with different financial commitnts!"
After listening to Donnie's introduction, Anthony was shocked once again: first, he was astonished that Donnie had produced a docuntary for Miss Arica that would be shown nationwide.
Second, he was astounded by the tiered structure Donnie had created for the advertising—such a system had never been seen before in the United States.
As a successful businessman, Anthony could already see the imnse profit potential.
"May I know how much the advertising fee is for each of these three types of partnerships?" Despite being impressed with Donnie's business acun, it ultimately pertained to Donnie's own affairs. Anthony was still most concerned about how much he would need to spend.
```
Reviews
All reviews (0)