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Chapter 913 The developnt strategy
Translator 549690339
“””Hardcore player? Hardbox player? This na is good! Then ... What’s the price?”” Zhou Jiangping asked. ”
“Chen Mo thought for a mont,’I’ll make N in one packages based on the number of paperboards required. Each package will be priced within 200, including the ga itself. After buying the ga, the cardboard can be sold separately at less than 20 yuan each, just a little higher than the cost price. “” ”
“””Uh ...”” ”
Zhou Jiangping couldn’t tell if the price was considered high or low.
“200 yuan to buy a pile of waste paper boxes? After all, even if this broken paper box was specially made, the cost was almost negligible. ”
“However, if he wanted this pile of broken paper boxes to really beco a piano or a robot, he needed to be creative! ”
Creativity was priceless!
“Chen Mo was still demonstrating a relatively simple version. If it were to go on sale, the Switch screen would definitely need so fancy graphics and all sorts of sound effects to make it look good. ”
“In other words, the design of the ga and the design of the cardboard box were the main selling point. What was sold was creativity. If it was really a collection of all the gas in the ga and sold for 200 yuan, then each ga would only be around 20 to 40 yuan on average. Even if it was a small ga, it was basically the normal price. ”
“Chen Mo continued,””actually, there are more options. For example ...’Box player’ for a limited ti or lifeti mbership.”” We can start a creative workshop for hardcore gars on Thunderbolt gaming platform and open source ‘hardcore gars’ ga editor. The official ga company will release new gas regularly, and other players can also make and upload their own gas. “” ”
“””After the players beco mbers, they can buy gas and cardboard at an extrely low discount price. This way, when new gas are released continuously, the real hardbox players can also maintain the ability to pay continuously. Other than that, we will encourage players to design their own gas and allow players to sell them. Thunderbolt gaming platform will take a percentage of the profits based on normal gas. “” ”
“Zhou Jiangping nodded.””That is to say, if a player designs a great hardbox ga, they can also earn money from it?”” This was not bad. It would ensure the continuation of the ga ... However, would the discounts given by mbers reduce the inco? We can totally sell it at a higher price. “” ”
“Chen Mo shook his head,””director Zhou, whether it’s the hard box or these gas, or even the Switch itself, strictly speaking, they’re in the sa position as the Lehui cell phone. We don’t count on them to make money. Why do you keep producing Lehui cell phones with such low hardware revenue? Because you want to promote software, and Lehui is an internet company, not a traditional mobile phone manufacturer. “” ”
“””It’s the sa for hardcore box players. Through various additional value-added services, the value of the Switch itself can be increased, allowing more people to buy the machine for various reasons. After that, he would use the machine to expand Thunderbolt gaming platform and other gaming services. The hardbox player ga is just a gimmick, it’s the lowest level item, there’s no point in selling it at a high price. “” ”
“””I see,”” Zhou Jiangping said,””I understand.”” ”
“Zhou Jiangping knew this, but the “”hardbox player”” gave him such an amazing feeling that he didn’t understand what Chen Mo was trying to do. ”
“In fact, this strategy was very simple. It was just like how Lehui cell phones could always maintain a high price-performance ratio because they had never regarded the cell phone itself as the main point of profit. Therefore, every cell phone was sold relatively cheap. ”
“In an era of technological boom, it was difficult for hardware manufacturers to pull apart the technological gap. If they couldn’t guarantee a technological advantage, then the high price would sooner or later be made miserable by the low price disruptors. ”
“Therefore, Zhou Jiangping’s idea when he made the Lehui mobile phone was to sell the hardware cheap, mainly to create an ecosystem, an intelligent system, and additional value-added services. Through the ecosystem, the consurs would be firmly bound to the Lehui brand, and thus, they would be in an invincible position. ”
It was the sa for ‘hardcore players’.
“What was this thing? In fact, to put it bluntly, it was just a gimmick. ”
“Using a cardboard box to make a piano that could be used as an electronic piano sounded quite impressive, but thinking about it carefully, this thing really lacked continuous fun. ”
“Looking at the concept art, piecing it together, and trying it out after the piecing was completed were all very interesting stages. ”
“However, no matter how advanced a paper piano was, professionals would only treat it as a toy. They would still often use real pianos or electronic pianos. ”
“It was the sa for other toys. Robots that shook their handles to control their movents would be very novel at first sight, but after playing for two hours, they might have to remove the handles and continue playing “”The Legend of Zelda””, letting these broken paper boxes eat dust forever. ”
“This was the case for professionals, not to ntion ordinary people who couldn’t even play the piano. It was impossible for Shi Lezhi to learn piano and music with this. ”
“Therefore, this item should not be sold at an expensive price. If the price was too high, then so rich players who were not short of money would buy it. However, for the vast majority of ordinary people, the price-performance ratio of this item was almost zero. ”
“Was he making this thing to make money? Of course, this was a small part of the reason, but definitely not the whole reason. ”
“The best part about the “”hardbox player”” was its concept and gimmick. Most players would think at first sight “”Wow, aweso!”” ”
“Its true value was that it was a product that could only be made by Switch, and it was the exclusive entertainnt of Switch players. ”
“””Box players”” would make every Switch player feel a sense of pride, and it would also make other players who did not Switch envious. The ultimate goal was to use these cool concepts and cardboard boxes to attract more people to buy the Switch and further promote the gaming ecosystem of Thunderbolt gaming platform. ”
“Moreover, this thing required an endless stream of new products to maintain its popularity. Once the players got tired of the existing hardbox gas and had no new gas to pick up, the players ‘interest would quickly fade. ”
“Therefore, the creative workshop and the mbership system were necessary. ”
“The theory behind the “”hardbox player”” wasn’t complicated. It was nothing more than using the vibration technology of the controller, gyroscopes, infrared rays, and other thods to read the input signals of the cardboard box device. As long as the editor was available, many aweso players would naturally understand how to do it after exploring it. ”
“Since they could make new hardbox gas to sell, they would have the motivation and inco to continue producing more and better ga resources for the “”hardbox players””. ”
“The mbership system maximized the player’s continued purchasing power, making them feel that the “”hard-Box Gas”” on the Switch were very worth it and cost-effective, thus attracting more players to Switch. ”
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