Agreeing to Create Bad Games, What the Hell Is ‘Titanfall’? Chapter 99: Three Heroes Battle Lü Bu?

"Golden Wind..."

Before Director Zhao could finish his sentence, everyone in the conference room spoke in unison.

Their consensus was unanimous.

Because this company's achievents in FPS gas were—

Unparalleled!

One title, Left to Survive, pioneered the "Second-Generation FPS Model," earning widespread acclaim and becoming a template for countless imitators.

Then ca PUBG, which ignited the shooting ga market, leading sales across Asia and introducing the innovative "Battle Royale" FPS gaplay.

In just one year!

Two titles!

One revolutionized the foundational FPS model! The other introduced a groundbreaking gaplay style!

Such a company might not be the last of its kind, but it certainly was the first!

Therefore, all senior executives at Yiyou imdiately thought of Golden Wind.

But the problem was—

"Do they have the capacity to et the production costs of a flagship title?"

Director Sun remarked:

"Typically, the cost of a flagship title can easily reach 700 to 800 million, sotis even exceeding a billion. But Golden Wind..."

"Even considering the revenue from this round of PUBG,"

"Expecting them to produce a ga with a total investnt of 800 to 900 million, or even over a billion, before the release of Yiyou x2 is an impossible task for them..."

The issue of scale.

It seed that since Golden Wind's inception, this problem had always plagued them.

Now, even more so.

"What if we invest?"

As everyone frowned, Director Qian suggested:

"We provide the funding to supplent Golden Wind's developnt costs, and then both parties share the profits proportionally."

Although Director Qian's proposal sounded reasonable.

It was evident he hadn't considered how much Yiyou would need to invest.

After all, as the head of the developnt departnt, despite his surna being Qian (which ans 'money'), he often played the role of asking for funds and had little concept of investnt amounts.

"Not advisable,"

Deputy Director Zhao imdiately shook his head, indicating disapproval:

"If we truly want Golden Wind to develop one of the three flagship titles, the project must start by the end of next month at the latest,"

"By then, even in the best-case scenario, PUBG's total revenue won't exceed 200 million,"

"aning we would need to inject 600 to 800 million into them to support their ga developnt,"

"The risk is too high."

As an investor, contributing nearly 80% of the total project cost!

Isn't that absurd!

This isn't investnt; it's gambling.

Hundreds of millions in funds.

Such a large sum isn't trivial, even for Yiyou.

Moreover!

Utilizing such massive funds requires board approval.

And Yan Sheng knew those people well.

As a company specializing in haptic cabins and gaming platforms, the board would never agree to such a risky move—temporarily acting as a ga developnt investor and injecting hundreds of millions into a small-scale erging enterprise.

If they acted unilaterally, bypassing the board to reallocate funds, and things went south, everyone present, including Yan Sheng, would face severe consequences, possibly even legal action.

So, the trust of a few executives in Golden Wind wasn't enough.

Without the board's approval, no one could proceed.

"Hmm—"

At this point, everyone furrowed their brows in deep thought, montarily at a loss.

Seeing everyone looking at him, Yan Sheng sighed, "Let's keep Golden Wind as a backup for now. For FPS gas, let's first approach Zhenting Studio."

Zhenting Studio was also a well-known large dostic ga company, focusing on FPS gas.

In terms of scale, it was on par with Guangyao, one of the five major studios under Xunteng.

The two were rivals, often competing and each having their wins and losses.

Since Guangyao was a direct subsidiary of Xunteng, Zhenting naturally leaned more towards Yiyou. The two had a good relationship and had collaborated multiple tis before.

Ultimately, considering the scale issue, Yan Sheng placed Golden Wind on the backup list.

Even though he was eager to collaborate with Golden Wind and assign the final FPS flagship title slot to them, with Director Gu personally leading the project.

But alas, even the most capable housewife can't cook without rice.

He couldn't possibly have Golden Wind release a ga costing less than 200 million as their flagship title, could he?

That would be a laughingstock.

With that thought, Yan Sheng picked up the phone, preparing to call the head of Zhenting Studio to test the waters and see if they were interested in collaborating.

However!

Before he could find Zhenting Studio's contact in his phone!

Ding-dong!

Suddenly, his phone chid!

A push notification from Daily Ga News appeared at the top of the screen—

"Breaking! Xunteng announces collaboration with Zhenting Studio!"

What? Huh?

Yan Sheng froze, reading the news three tis!

Then, he picked up his phone, flipping it back and forth to check.

He suspected he was being monitored!

I just ntioned collaborating with Zhenting, and the next second you're telling Zhenting has 'defected'?

I feel like so mysterious force is manipulating !

Yan Sheng felt a bit numb, opened the push notification, and saw:

...Reportedly, this collaboration is primarily to prepare for the upcoming release of the "Polar Bear 3" haptic cabin in the first half of next year.

At that ti, Zhenting Studio will join forces with Xunteng's two top-tier shooting ga studios—Guangyao and Tianlang—to launch three FPS flagship titles.

Simultaneously, Polar Bear 3 will beco the only haptic cabin to date to be supported by three gas of the sa genre.

This move clearly shows Xunteng's determination to dominate the FPS market...

Hiss—!!!

Putting down his phone, Yan Sheng couldn't help but take a deep breath, his brows knitting into a tight knot.

He knew that in the first half of next year.

Xunteng Technology's new generation haptic cabin, "Polar Bear 3," would be released simultaneously with Yiyou's "Yiyou x2."

Of course, rather than saying it's a simultaneous release, it's more accurate to say Xunteng Technology is 'sniping' them.

The reason is simple—

By the end of the second quarter this year, Yiyou x1's dostic market share increased from 17% to 20%, a year-on-year increase of 3 percentage points.

Conversely, Polar Bear 2's market share dropped from 28% to 25%, a decrease of 3 percentage points.

The gap between the two narrowed from 11% to 5%.

Xunteng couldn't sit still because if this trend continued, their leading position in the dostic haptic cabin market could be overtaken.

Xunteng's counterattack was within Yan Sheng's expectations.

But he didn't anticipate!

This ti, Xunteng's offensive would be so aggressive!

They approached three major dostic shooting ga studios in succession, launching three FPS gas as flagship titles to promote their new generation haptic cabin!

It's evident!

Xunteng is determined to claim a significant share of the increasingly popular shooting ga market!

Even at great cost!

They proactively reached out to Zhenting, with whom they previously had a strained relationship, and spent heavily to bring them under their wing, effectively monopolizing the resources of top dostic shooting ga developers!

[This ti, you Yiyou won't get a bite of the shooting ga pie!]

Xunteng's ssage was clear.

After a full half-minute!

Yan Sheng couldn't help but let out a bitter laugh, forwarding the news to the senior executives' WeChat group:

"Forget it, I won't bother calling Zhenting. Let's look for another path..."

Upon hearing this, the senior executives all picked up their phones.

After checking, they were all dumbfounded!

What the f***?

Director Yan's words are prophetic?

He just ntioned collaborating with Zhenting, and Zhenting defected?

Of course!

Saying 'defected' might not be entirely accurate.

There are no eternal enemies, only eternal interests.

Zhenting, as an independent ga studio, neither signed an exclusive cooperation agreent with Yiyou nor was a deep partner of Yiyou. Choosing the higher bidder and earlier proposer, Xunteng, was understandable.

But with this developnt...

"What do we do now?"

Deputy Director Zhao scratched his head:

"This is screwing us over, isn't it?"

"There aren't many established top-tier dostic shooting ga companies, mainly because Xunteng has always dominated the market,"

"Two of the top three FPS companies are under Xunteng,"

"And now, all three are under their control,"

"This... this is f***ed up..."

Deputy Director Zhao looked conflicted.

Not angry, just purely feeling that this situation was absurd.

Three FPS flagship titles?!

Is this sothing a normal person would do?!

Who chooses three gas of the sa genre as flagship titles for their haptic cabin?!

This... are they raising Gu?

Hearing Deputy Director Zhao's confusion, Director Li, in charge of market operations, shook his head: "It's not about raising Gu. Xunteng aims to fully occupy the FPS market and wants to crush us completely..."

Upon hearing this, Yan Sheng raised an eyebrow and gestured: "Go on?"

Director Li nodded:

"First of all, Xunteng isn't stupid, which I believe everyone recognizes,"

"Historically, no haptic cabin has ever chosen all its flagship titles from the sa ga genre upon release,"

"Xunteng surely knows this, so I speculate—"

"Their strategy this ti is 'divide and conquer, then unite to attack.'"

Director Li was astute, or rather, cunning.

After all, being in charge of market operations, he was sharp and quick to react.

He imdiately realized that Xunteng's move was ambitious!

"Tianlang, Guangyao, Zhenting,"

Director Li counted on his fingers:

"These three developers may all be FPS companies, but in reality, each has a different focus,"

"Tianlang specializes in traditional competitive battles, originating from first-generation FPS, and was the core developnt team of Fireline Transit in its early stages,"

"Guangyao focuses on haptic cabin blockbusters, currently concentrating on second-generation FPS, and is very adept at capturing market trends,"

"As for Zhenting, they've always focused on the single-player ga market, with a good reputation for storytelling and visuals."

After hearing Director Li's analysis, everyone couldn't help but take a deep breath.

Director Li's point was clear—

Tianlang focuses on traditional battles to stabilize the foundation.

Guangyao launches second-generation FPS with battle royale to divide and conquer.

Zhenting produces single-player gas to encircle and suppress.

Three axes, each targeting Yiyou's vital points, aiming to take over the shooting ga market in one

"I can't accept this. I absolutely can't!!!"

Two days later, in the Golden Wind CEO's office.

Shen Miaomiao clutched the gilded wooden certificate in her hands, her jaw clenched, eyes wide with fury, nearly snapping the award in two.

On her desk lay a fax from the Asian Gaming Association, detailing PUBG's first-week sales figures.

Other gas didn't receive such treatnt.

Because as of last night, PUBG had broken the Asian Gaming Association's all-ti single-week sales record, making history!

First-week sales: 566,894 copies! Total revenue: ¥55,555,612!

After deducting a 10% commission, they had recouped their investnt within a week, even making an extra ¥50!

The certificate in Shen Miaomiao's hands was the record-breaking award sent by the Asian Gaming Association through Huayu Electric.

"D*mn it..." Shen Miaomiao was on the verge of losing it.

Making money wasn't the issue; the problem was that her ¥10 million had been swallowed by this b*stard ga!

Ten million!

That was the super guaranteed card she had exchanged for!

A precious, one-of-a-kind, 100x rebate card, only obtainable through unlocking achievents!

Just one! Once missed, it would never co again!

She had spent half a year working tirelessly, creating "Left 4 Dead," turning a ¥100,000 loss into ¥10 million.

She hadn't even had ti to enjoy it before it was absorbed into the company's funds, hoping to create a cycle of endless profit.

But after half a year, the egg had indeed hatched into a chicken, but d*mn it, the chicken had run away!

Shen Miaomiao was devastated.

She even felt a phantom pain...

With a deep sigh, Shen Miaomiao collapsed onto her desk, a single tear of sorrow sliding down her cheek.

She felt utterly wronged.

Especially upon hearing the employees outside sharing the news, congratulating each other, and repeatedly praising, "Director Gu is truly a genius!"

The sense of injustice reached its peak.

Was there no justice?

Was there no law?

Wasn't this just bullying the honest?

I!

Endure for a mont, and the storm will pass; take a step back, and the more I think about it, the angrier I get!

With a sudden movent, Shen Miaomiao sprang from her seat, raising the award certificate high, ready to smash it against her knee!

But at that mont...

Knock knock knock—click.

Chu Qingzhou knocked on the door and peeked in, "President Shen, you... what are you doing?"

Only to see Shen Miaomiao, holding the award certificate aloft, gazing upward, resembling an old monkey presenting Simba.

"I..."

Shen Miaomiao opened her mouth:

"Ah—Zikenya—Mama Mia Chihuahua—"