Indeed, many companies actually make money with sub-brands and then use those earnings to subsidize their main brand.
And the model Xu Musen imitated was naturally Milky Snow Ice City.
As a Returner, Xu Musen knew very well that in a few years, a major event would take place worldwide, followed by a significant economic downturn and consur downgrading.
Many luxury brands wouldn't survive.
Tea shops would close one after another, but Snow King thrived during those years, simply because it was cheap.
If the price is low enough, sincerity becos the ultimate killer move.
Nowadays, the average price of milk tea products is around six yuan, but Snow King's two-yuan ice cream and three-yuan lemonade, it's safe to say, were ruthlessly competitive!
Xu Musen essentially copied Snow King's strategy verbatim.
One goes high-end, the other offers value for money.
No matter how the market changes in the future, his base would remain stable.
After all, he had all sorts of channels at his disposal, so the produce that didn't et Auntie of Shanghai's standards could be passed on to Hu Shangai.
Saving costs is also a way to make money.
It could also drive down the franchisee's prices, attract more people, and recoup a large amount of capital in the short term!
"My God! This is brilliant!"
"Boss Xu is still Boss Xu. I think you, Brother Sen, are getting closer and closer to streetlight status!"
Zhou Hangyu and the others were flabbergasted, profoundly impressed by Xu Musen's apparent ability to turn anything into gold, as if even dreaming of finding a hundred yuan would result in having to give him half!
"Get out of here, I'm advocating for cost-effectiveness here, for the benefit of the common folk, you know?"
Xu Musen said with a smile.
"But if we give substandard fruit to the sub-brand, won't the custors mind?" asked Ma Yaxing.
After all, it sounded like… picking up what others had left behind.
"Just change the term, call it 'value replacent' or even 'youth edition.' Besides, as long as the price is low enough, if the secondary housing market in the center of Huhai City only charges you a few hundred thousand yuan, would you still mind that it's second-hand?"
Xu Musen provided a very vivid example.
Zhou Hangyu imdiately slapped his head: "I see! That makes sense! If Liu Yifei were willing to marry , I wouldn't mind her being a few years older than !"
Li Rundong expressed his disdain: "Co on, soone wake him up with a slap! He can't get diabetes and still taste sweetness without cost!"
"But if everyone knows we're the sa company, won't they all just buy the cheap ones and not co to our flagship store anymore?"
"That's even less of a worry,"
Xu Musen said with a smile, "We just need to make differentiation. For example, certain products can only be purchased at certain stores, so activities will only be held in specific shops. Even the decoration, service attitude, and packaging must be differentiated, giving high-end custors their little bourgeois pleasures while providing ordinary custors with affordable products. That's the way to do it."
"But the nas we've chosen are so similar, won't people get confused?"
Ma Yaxing looked at the sub-company's na; one was Auntie, the other was Ah i.
Xu Musen laughed: "Would you confuse BMW with Baojun, Ya Di with Audi?"
The few in the shop were stunned for a mont, then all burst out laughing.
Indeed, it's like Ya Di and Audi, one represents life, so does the other.
Essentially, both are ans of transportation, but people will naturally differentiate between them.
The sa goes for milk tea shops.
Xu Musen continued to instruct on the details. The brand na and company registration had been preemptively trademarked.
Even nas like Hu Shang Grandmother and Huhai City's Second Uncle had been registered by Xu Musen long ago.
Even the promotional song was ready.
"You love , I love you~ Hu Shangai so sweet~"
It even included so dialect elents, which made it especially catchy.
Zhu Yulan listened with a gleam in her eyes to the side; this approach was entirely new to her.
For those from prominent families like her, daily life was already dissociated from ordinary people. Even when doing business, it usually involved dealing directly with foreign enterprises for big transactions from the family's high standing.
She never considered that there could be such a vast market among the general populace.
Zhu Yulan could already foresee that if Hu Shangai succeeded, it would eventually beco a company that would charm the public and reap both fa and profits.
Zhu Yulan watched Xu Musen silently, her usual pride as a lady slowly turning into admiration and worship...
After delegating the tasks,
a dedicated vehicle soon arrived at the doorstep of the milk tea shop.
Two staff mbers stepped out, from the Market Managent Bureau.
The leader was still the sa captain.
They had beco familiar with each other over ti; his surna was Qin.
Xu Musen greeted him with a big smile: "Captain Qin."
"I've co to deliver the paperwork."
Old Qin nodded with a smile too. Xu Musen had personally overseen the preparation of the sub-brand and chain store's application processing, and with soone green-lighting the procedure, it was completed in less than half a month instead of the usual several months.
A junior staff mber ca over with a briefcase and handed it to him: "Director Qin, everything is in here."
"Director Qin?"
Xu Musen looked at him, slightly surprised.
Old Qin seed a bit embarrassed and smiled: "You know, after what happened last ti, we investigated many people here, and there were vacancies in positions. I was assigned a deputy director role to fill in."
Xu Musen laughed heartily: "This is sothing you rightly deserved a long ti ago. Congratulations, Director Qin!"
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