"Car show, indeed there’s an idea for that."
"Suppliers’ conference, that’s also true."
"After all, the new factory zone requires many companies’ production lines, they’re eager and need everyone’s support."
Lu Liang smiled, confirming these news, though he didn’t know much about any technological unveiling.
Li Bing hastily asked, "Mr. Lu, has the specific date been decided?"
Although the ES8’s sales were poor, that’s a market issue, they at NIO are taking the concept route.
So they plan to launch before going public, around mid-year, another high-end sedan.
After all, now they’ve received investnts from Lenovo, Saudi Sovereign Fund, Softbank, and Temasek, claiming to be an international capital group.
Thus, the new car price is initially set at 755,000 yuan, with high value and requiring support from high performance and configuration.
For example, the rumored second-gen Qilin, or after integrating with the DiDi Intelligent Driving Team, the so-called semi-step L3 level assisted driving Tianxing OS.
Especially the latter, Li Bing used to think as long as he had money, he’d definitely self-develop a car machine, but now that idea is fading.
Li Bing suspected that once Lu Liang releases the new car and reveals everything, Tesla’s technology might have to step aside.
Nationwide, 7.3 million DiDi drivers, like a huge experience package, constantly feed data to Tianxing OS and develop their algorithms.
Especially last month, with the car machine system update, Tianxing Technology borrowed DiDi’s high-precision license, launching Tianxing Map.
The map software beca third in nationwide download rank upon release, just behind Gaode and Baidu.
Li Bing has used it, compared to Gaode, it seems not particularly different. But that’s precisely its frightening part; once launched, it can already be compared with Gaode.
Other companies have to painstakingly build the frawork, rent servers, and day-and-night optimize algorithms.
But the Tianxing Car Machine cos with 7.3 million drivers running on the roads daily, knowing exactly which roads are easy and which are difficult.
In contrast, other car companies, including Tesla, can only rely on computer simulations; it’s not at all an exaggeration to say DiDi is the strongest car machine external auxiliary system.
"May 1st, Labor Day, it’s happening, everyone must co to support."
Lu Liang smiled, calling over Xu Jiawei to hand out conference invitations to everyone.
Even if they don’t co, he would visit and invite them all because you can’t build a stage and perform without supporting roles. Flowers need greenery to appear more radiant.
Everyone looked at each other, Li Xiang continued the conversation, "Mr. Lu, is the new car press conference at the end of April confird?"
"It’s confird, April 28th."
Lu Liang nodded, looking towards the neighboring building; today is the opening day of the park, and nearby villagers have co to join the fun.
Next ti they et, it will be inside the newly built building, no longer renting venues from others.
After half an hour of conversation, until Xu Jiawei inford him that the leaders asked Lu Liang to go over for photos, the temporary eting concluded.
"Going to the May car show?"
Watching Lu Liang’s departing back, Li Bing suddenly said, and He Xiaopeng replied without hesitation, "Mr. Lu is putting in money and effort, offering a free platform, why not go?"
"Just afraid of choosing a Martial Arts Alliance Hierarch for ourselves." Li Bing sighed; naturally, he understood Lu Liang’s intentions.
Thinking about it, it really feels hopeless, just like when the Lou Shui New Energy Industrial Park was planned.
Everyone knows Lu Liang is doing this for himself, but he can still claim it’s for the healthy developnt of the industry.
The best interpretation of public spirit serving private interests.
"We can’t rely on BYD, Mr. Lu standing out is better than always being overshadowed by Tesla."
Li Xiang sees clearly, with BYD always pushing the Qin and Song, it seems they want to take the strategy of surrounding cities from rural areas.
But by doing so, they’ll inevitably leave the entire mid-to-high-end market to Tesla.
Although they in Li Xiang Auto can help capture so mid-to-high-end market, it’s just a drop in the bucket, and not on the sa track.
Moreover, till now they’ve locked in less than 30,000 orders, and deliveries are less than 10,000, not even matching Tesla’s monthly sales, so how can they compete?
"Don’t we still have NIO?" Li Bing wasn’t pleased, as if they didn’t exist.
The ES8 is also a luxury car above 400,000 yuan, in the sa price range as Tesla, with styling and design quite similar to the Model Y.
"NIO and Tesla are on different tracks." Li Xiang glanced at Li Bing, not mocking, rely stating a fact.
Once all mingled in the auto dia circle, he and Li Bing have known each other for nearly ten years, but in recent years, Li Bing’s personality has changed greatly.
Just like how a couple becos similar in personality over ti, Li Bing is also gradually influenced by NIO’s brand temperant.
New energy is a new industry, whether it’s Li Bing, or He Xiaopeng, including them, known as the leader of new forces in new energy.
Li Xiang Auto’s locked orders are less than 30,000, delivery volu less than 10,000.
Even if the delivered 10,000 cars are all 390,000 yuan top configurations, it’s only 3.9 billion yuan, just enough for a round of financing.
If the wind changes and investors stop investing, ideally within half a year, Li Xiang will be swept into the dustbin of history.
Every company is striving hard to survive, so the change in Li Bing’s personality is not a reason for mockery.
"Mr. Lu is also on a different track from Tesla."
As far as Li Bing knows, Lu Liang’s new car is a coupe running model, Tesla doesn’t have coupe models.
"It’s a coupe, but it shouldn’t be just a coupe, otherwise there wouldn’t be a need to procure so many large die-casting production lines."
Li Xiang speculated, as long as the first model feedback ets Lu Liang’s expectations, the second model will definitely launch within the year.
And it might be an SUV, because having a coupe ans there’s temporarily no need for a sedan, SUV is the best choice.
"President Bing, President Xiang is probably talking about brand positioning."
"To give an example, Tesla is like Apple’s equivalent in the car world, there must be a dostic brand to stand out and compete against it."
Listening to their conversation,
Lei Jun, who had been silent, suddenly spoke up.
He has seen and experienced this kind of ecological environnt, Xiaomi had tried but failed.
Currently, the most likely brand to stand out against Apple in the mobile circle would be among OV, Huawei, and three others.
Huawei actually has the most potential, but he always feels it lacks sothing, just a pinch away from complete transformation.
"Still, Mr. Lei sees it clearly." Li Xiang nodded, that’s exactly what he ant by brand positioning. To beco the dostic ’Tesla’, it requires three elents:
First, not only being able to brag, but implenting those brags, yet currently NIO only brags and is directly excluded.
Second, the brand temperant cannot be low, this checkpoint chokes Weiliao, Weima, including BYD, after all foreign monks are good to recite sutras. To compete with Tesla, there must not be any black history, Lifan, Jianghuai, BYD all have low-end black history, Xiao Peng, Weima don’t make high-end cars.
Third, the founder needs to be extrely charismatic, like Musk, the Earth can’t hold him, he’s always researching how to go to Mars.
This is actually closely related to the second elent, building luxury cars compared to making bread trucks, brand temperant is not on the sa dinsion.
"By the way, there should be an extra addition."
Li Xiang added, "Actually, I can’t quite distinguish whether Tesla is a financial company with a technological facade, or a technology company with a financial facade, or possibly both."
"Perhaps only Mr. Lu’s Tianxing possesses the financial attribute, making it more favored by the capital market."
Li Bing and He Xiaopeng had words on the tip of their tongues but swallowed them back, exchanging glances and seeing bitterness in each other’s eyes.
Lies don’t hurt people, truth is the sharp blade, they couldn’t find a reason to refute.
But the speaker was unintentional, the listener was mindful.
Lei Jun was silent for a while, then suddenly said, "Everyone, Xiaomi is going public next month."
He didn’t want to wait any longer, even though the probability of a plunge was increasing, he had to let Xiaomi go public early.
Because of the three elents ntioned by Li Xiang, and the final additional clause, he seems to fit all aspects.
Cannot let Lu Liang shine alone, Xiaomi must also join the battlefield, and he will embark on the last venture of his life.
"Wish you success."
Several people exchanged glances, filled with apprehension.
They’ve heard, Xiaomi secured a thousand acres of land in Yizhuang, listed under Beiqi’s na.
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