Chapter 278 - Don't be Afraid of Being Unable to Sell It!
After a two-month advertising blitz, followed by a flood of praise on WeChat, Eyebrow Dragon Ointnt catapulted into the spotlight as a star pharmaceutical product. Despite being twice as expensive as so of its competitors, its effectiveness was the selling point that mattered most to consurs. Savvy shoppers understood that it was wiser to invest in a pricier, effective redy than waste money on a cheaper, ineffective one. No one would be foolish enough to make such an error in judgnt.
Eyebrow Dragon Ointnt quickly beca synonymous with scar removal. Now, when the topic of scar treatnts arises, the na Eyebrow Dragon Ointnt is on everyone's lips. Whether they've purchased it or not, if you ask soone for a good scar removal solution, they'll likely recomnd Eyebrow Dragon Ointnt without hesitation.
The product's success has attracted a steady stream of custors, so of whom even stock up on the ointnt to ensure they have it on hand when needed. Observing the favorable turn of events, Su i finally allowed herself a smile of relief.
While there might be whispers of the Su family's influence, Su i, as the heir to the Su family, had always been expected to receive such support. It was only natural, and she had indeed devoted a significant amount of effort to this endeavor. Her campaign was also a challenge to Yang Jingjing, as Su i aid to show Zhang Xiaolong that she was far more formidable than her rival.
The outco was clear: Su i's victory was nearly absolute. anwhile, Yang Jingjing's costics line, which had seen so initial interest, likely had few orders by now. The reason was simple: no advertising, no celebrity endorsents, and a price tag of two thousand yuan for a set of two bottles of a relatively unknown brand of costics was far beyond the reach of the average wage earner.
“Jingjing, might this be too pricey? At these rates, sales could be challenging,” Zhou Li expressed her concern.
“It does seem a bit on the expensive side,” Yang Jingjing acknowledged with a slight nod.
Zhou Li couldn't help but smile wryly to herself, thinking, ‘A bit expensive' is an understatent—it's incredibly expensive!
What's the average salary in Qingyang City? Two thousand yuan for a set of costics is taking more than half of these young won's monthly earnings. If they don't eat or drink all month, they can barely afford it. Who would be willing to do that?
“Should we consider lowering our prices?” Zhou Li hesitated before deciding to raise the question.
As expected, Yang Jingjing shook her head decisively. “Essence Dragon only raises prices, never lowers them. Su i priced the Eyebrow Dragon Ointnt over a thousand, and people are still eager to buy it. Our products are just as good. Selling for two thousand is easy.”
“Jingjing, I'm afraid that's not quite the right comparison,” Zhou Li said, pausing to gather her thoughts. “The Eyebrow Dragon Ointnt may also be over a thousand, but it's marketed as a dicine, a rare scar treatnt at that. It's not sothing people use regularly. Typically, soone will buy it once and not need it again for a long ti. If soone has a scar, they might splurge once, even on a tight budget, because it's a one-ti purchase. But our costics are different; they're used daily and are consumable. It feels like they're literally applying money to their faces every day…”
Jingjing couldn't help but laugh, yet her stance remained unchanged. “Ms Zhou, consider this: the Eyebrow Dragon Ointnt uses the sa herb as we do, but they use the leaves, while we use the fruit—the essence of the entire plant. Our yield can't compare to that of the leaves. Selling at two thousand is actually sowhat of a bargain, and I've been contemplating a price increase.”
“But all of this is insider knowledge; the public doesn't see it that way,” Zhou Li replied with urgency. “We can't exactly go around announcing that the Eyebrow Dragon Ointnt is made from the sa herb as our products. That's a major secret we can't disclose. So how do we get them to accept our costics?”
“Relax, Ms Zhou,” Yang Jingjing said, her smile unwavering in the face of Zhou Li's concern. “I understand your worry. The Eyebrow Dragon Ointnt is flying off the shelves while our sales are slow. But that's not on you. I've intentionally held back on the advertising we should be doing.”
Zhou Li felt a pang of urgency. She had been specifically recruited for this role, eager to excel and demonstrate her capabilities. Yet despite having a good product, the launch had been lukewarm at best.
“I actually did it intentionally,” Yang Jingjing clarified, seeing the confusion linger. “You have to understand that people's attention is finite. The Eyebrow Dragon Ointnt had already put so much into its promotion. If we were to do the sa, we'd essentially be burning the sa amount of money for half the impact. It would be one thing if we were up against a rival, but both companies belong to Xiaolong. It would be absurd to waste his money like that, wouldn't it?”
Zhou Li finally grasped the strategy behind the lack of advertising. “But if we keep this up, we'll be completely overshadowed by Su i. I'm not sure about the nature of your relationship, but to , it certainly looks like you're competitors. Su i seems intent on outshining you.”
“I'm not interested in competing with her,” Yang Jingjing responded nonchalantly. “She's vying for appearances, but I have to be accountable for Xiaolong's finances. I can't justify squandering a single penny. Moreover, it's only a matter of ti. The money we save is no small sum. Why create conflict within our own company?”
“Okay,” Zhou Li conceded, albeit reluctantly. She recognized that Chen Yaru was Zhang Xiaolong's official wife, yet Yang Jingjing always seed to have his best interests at heart, leaving no room for criticism. “But our prices are quite steep. Is there room for adjustnt?”
She was making a last-ditch effort, hoping to leverage existing conditions to secure a brighter future for the company and avoid a decline.
“Our prices aren't excessively high,” Yang Jingjing maintained firmly. “A two-thousand-yuan set may seem pricey for just two bottles, but they last three to four months. That breaks down to a monthly expense of five to seven hundred yuan. Considering the average salary in Qingyang City is around three thousand yuan, it's quite manageable. Take a survey, and you'll find that most won spend several hundred yuan a month on nails, hair, makeup, and handbags. Once they experience our products, they'll see that no manicure, hairstyle, makeup, or handbag enhances their beauty quite like our costics.”
“You're right,” Zhang Xiaolong said, seemingly appearing out of nowhere. “I ca here specifically to reassure Ms. Zhou—there's no need to feel pressured. Essence Dragon will have to endure a bit longer, but it's not a reflection of your capabilities.”
Upon his arrival, the two stunning won quickly stood up.
“I just feel like I haven't really been much help,” Zhou Li admitted, feeling sowhat embarrassed.
“Stabilizing the situation is a huge help to ,” Zhang Xiaolong replied with a smile. “Essence Dragon's products are designed for long-term results. We're not worried if they don't sell imdiately.”
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